WLVO (FM)
| City | Providence, Rhode Island |
|---|---|
| Broadcast area | Southern New England |
| Branding | K-LOVE |
| Slogan | Positive and Encouraging |
| Frequency | 95.5 MHz |
| First air date | June 5, 1955 |
| Format | Contemporary Christian |
| ERP | 18.5 kilowatts |
| HAAT | 139 meters (456 ft) |
| Class | B |
| Facility ID | 7313 |
| Transmitter coordinates | 41°49′40″N 71°22′9″W / 41.82778°N 71.36917°WCoordinates: 41°49′40″N 71°22′9″W / 41.82778°N 71.36917°W |
| Callsign meaning | LVO = Love |
| Former callsigns | WPFM (1955–1965) WBRU (1965–2017) |
| Affiliations | K-Love |
| Operator | Educational Media Foundation |
| Owner | Brown Broadcasting Service, Inc. |
| Sister stations | WKIV, WTKL |
| Webcast | Listen Live |
| Website | www |
WLVO (95.5 FM) is a radio station broadcasting an contemporary Christian music format as an affiliate of the K-Love network. Licensed to serve Providence, Rhode Island, United States, it serves southern New England. It first began broadcasting in 1955 under the call sign WPFM, and from 1966 until 2017 operated as alternative rock radio station WBRU (now an Internet radio station). The station is currently owned by Brown Broadcasting Service (the non-profit organization, run by Brown University students but independent of the university, that operates WBRU), and is programmed by the Educational Media Foundation, which is in the process of acquiring the license outright.
The first occupant of 95.5 FM in Providence was WJAR-FM, owned by The Outlet Company along with WJAR (920 AM, now WHJJ) and WJAR-TV (then on channel 11, now on channel 10). WJAR-FM signed on in May 1948 as a full-time simulcast of the AM station; its transmitter location in Rehoboth, Massachusetts was shared with WJAR-TV, which went on the air the following year. The Federal Communications Commission cancelled the WJAR-FM license at Outlet's request on January 19, 1953.
A construction permit for a new station on 95.5 FM was issued to Plantations Broadcasting Corp. on May 25, 1955; it went on the air June 5, 1955 as WPFM. In 1958, the station was acquired by Golden Gate Corp. for $10,000; at the time, Golden Gate's president, Harold C. Arcato, also had interests in WRIB (1220 AM, now WSTL) and WNET (channel 16, now WNAC-TV channel 64). WPFM began broadcasting 24 hours a day on September 1, 1958; Arcato stated that it was the first FM radio station in New England to operate full-time. During the 1960s, the station had affiliations with the QXR Network and the CRB Network.
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