WLVM
| City | Chickasaw, Alabama |
|---|---|
| Broadcast area | Mobile, Alabama |
| Branding | K-LOVE |
| Slogan | "Positive Encouraging K-Love" |
| Frequency | 98.3 MHz |
| First air date | 1981 (as WJQY) |
| Format | Christian Contemporary |
| ERP | 40,000 watts |
| HAAT | 167 meters (548 ft) |
| Class | C2 |
| Facility ID | 68843 |
| Transmitter coordinates | 30°35′06″N 88°15′58″W / 30.585°N 88.266°WCoordinates: 30°35′06″N 88°15′58″W / 30.585°N 88.266°W |
| Former callsigns | WTUX (1980-1981) WJQY (1981-1984) WDLT (1984-1998) WDLT-FM (1998-2012) |
| Owner |
Educational Media Foundation (Educational Media Foundation) |
| Webcast | Listen Live |
| Website | klove.com |
WLVM (98.3 FM) is an American radio station licensed to serve the community of Chickasaw, Alabama, and broadcasting to the Mobile metropolitan area. The station is owned by the Educational Media Foundation.
WLVM began broadcasting a Christian Contemporary music format branded as "K-LOVE" on July 15, 2012. The shift from the previous urban adult contemporary music format was a result of a multi-station deal that saw the programming formerly on WDLT-FM move to WABD (now WDLT-FM, 104.1 FM), the contemporary hit radio format on WABD move to WLVM (now WABD, 97.5 FM), and the Christian programming on WLVM move to WDLT-FM.
In 1980, this station was constructed with the assigned callsign WTUX. By the time it signed on, the call letters had been changed to WJQY and the station operated as "Joy-FM", a light music station. Initial license holder was the late broadcaster W.H. ("Bill") Phillips, who opened the station on a tiny patch of land annexed to the city of Chickasaw that actually was located in Mobile. Programmed by Detroit, Michigan, radio legend Bob Martin, it suffered from a low 3,000 watt signal. Even after beating crosstown rival, WLPR-FM, in its first ratings period, station ownership decided to switch to a new country music format and renamed the station "Q Country". This format faced tough local competition from market leader WKSJ-FM.
In January 1984, WJQY was sold by Phillips Radio Inc. to EJM Broadcasting, owned by New Orleans, Louisiana, broadcaster Ed Muniz. He had the call letters changed to WDLT on February 15, 1984, and switched the format to light rock. The staff was replaced and Bob Martin moving to WKSJ-FM (as personality Kelly Martin) and later shifted to WKRG-FM|WMXC (as Robert Gauge) with a short return to WOMC-FM in Detroit, Michigan.
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