WABD
 |
|
| City | Mobile, Alabama |
|---|---|
| Broadcast area |
Mobile, Alabama Pensacola, Florida Biloxi, Mississippi |
| Branding | 97.5 WABD |
| Slogan | The Gulf Coast's New Hit Music Station |
| Frequency | 97.5 MHz |
| First air date | February 5, 1973 (as WABB-FM) |
| Format | Top 40 (CHR) |
| Language(s) | English |
| ERP | 100,000 watts |
| HAAT | 473 meters (1,552 ft) |
| Class | C |
| Facility ID | 70657 |
| Transmitter coordinates | 30°41′20″N 87°49′49″W / 30.68889°N 87.83028°W |
| Callsign meaning | Tribute to WABB-FM; B D also can refer to WABB-FM's former owner Bernie Dittman |
| Former callsigns | WABB-FM (1973-2012) WLVM (2012) |
| Owner |
Cumulus Media (Cumulus Licensing LLC) |
| Webcast | Listen Live |
| Website | 975wabd.com |
WABD (97.5 FM) is an American radio station licensed to serve the community of Mobile, Alabama. The station, established in 1973 as WABB-FM, is owned and operated by Cumulus Media. Its studios are on Dauphin Avenue in Midtown Mobile, and its transmitter is near Spanish Fort, Alabama.
This station began broadcasting a contemporary hit radio music branded as "97.5 WABD" on July 15, 2012. The shift from the previous "K-LOVE" branded Christian radio format was a result of a multi-station deal that saw the programming formerly on WLVM move to WDLT-FM (98.3 FM), urban adult contemporary programming on WDLT-FM move to WABD (now WLVM, 104.1 FM), the contemporary hit radio format on WABD move to WLVM (now WABD, 97.5 FM). On July 16, 2012, this station's legal call sign was changed by the FCC from WLVM to WABD.
In September 2016 the air staff was updated to its current lineup. Morning show host John Marty moved to afternoon drive, and was replaced by the "Zazza & Cheree" show. The show is syndicated out of Melbourne, Florida. Program Director, Sid Kelly moved from afternoons to mid-days and replaced Adam Bomb. Zach Sang is still the host of the night show.
The station originally had its roots in WABB (1480 AM). WABB began broadcasting on June 19, 1948, when it was owned by the Mobile Register under call letters meaning "Alabama's Best Broadcasters". WABB had an FM simulcast from the very beginning, starting with 107.9 MHz and later 102.1 MHz until it was discontinued in the 1950s. Shortly after owner Bernie Dittman moved to Mobile from his native Ohio to join his father J.W. at the station in 1959, Top-40 music became the new format.
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