WLUM
 |
|
| City | Milwaukee, Wisconsin |
|---|---|
| Branding | "FM 102.1" |
| Slogan | Sounds Different |
| Frequency | 102.1 FM MHz |
| First air date | September 1960 |
| Format | Alternative rock |
| ERP | 8,800 watts |
| HAAT | 257 meters |
| Class | B |
| Facility ID | 63595 |
| Callsign meaning | We Love YoU, Milwaukee |
| Former callsigns | WMKE (1960-1964) WAWA-FM (1964-1979) |
| Owner | Milwaukee Radio Alliance (Milwaukee Radio Alliance, LLC) |
| Sister stations | WLDB, WZTI |
| Webcast | Listen Live |
| Website | www.fm1021milwaukee.com |
WLUM-FM (102.1 MHz) is a commercial radio station in Milwaukee, Wisconsin. The station airs an Alternative rock music format branded as "FM 102.1". Its studios are located in Menomonee Falls and the transmitter site is in Milwaukee's North Side at Lincoln Park.
The station is owned by former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WZTI and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.
This frequency is one of the oldest FM stations in Milwaukee. The owner of the Milwaukee Journal was an early pioneer of FM broadcasting. Experimental station W9XAO went on the air in early 1940. By 1942, the station had become W55M, with programming separate from sister AM station WTMJ and with its own 50 kW transmitter site in Richfield northwest of the city. The station made the transition to the 88-108 Mc. band after the war (at 102.1 FM) but struggled for many years, especially as the company had begun focusing on their new television station. WTMJ-FM signed off the air in 1950, but later returned to the air at 94.5 FM in 1959.
WMKE (102.1 FM) launched in September 1960, broadcasting from studios located on North Avenue in Milwaukee with a format consisting primarily of Broadway show tunes. The owners boasted that they were the nation's first "all-tape radio station", meaning that all programming would originate from reel-to-reel tape or other tape formats, rather than phonograph records, as they believed tape delivered higher quality.
...
Wikipedia