WLDB
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| City | Milwaukee, Wisconsin |
|---|---|
| Broadcast area | Southeastern Wisconsin |
| Branding | B93.3 |
| Slogan | The 80s to Today Milwaukee's Home for the Holidays (Nov.-Dec.) |
| Frequency | 93.3 MHz (also on HD Radio) |
| First air date | June 1958 (as WQFM) |
| Format |
Adult Contemporary (HD1) Oldies (HD2 simulcast of WZTI) |
| ERP | 16,000 watts |
| HAAT | 270 meters |
| Class | B |
| Facility ID | 59974 |
| Callsign meaning |
W Bill Lynett (co-owner) Willie Davis (co-owner) B |
| Former callsigns | WQFM (1958-1996) WJZI (1996-2007) |
| Owner | Milwaukee Radio Alliance (Milwaukee Radio Alliance, LLC) |
| Webcast | Listen Live |
| Website | b933fm.com |
WLDB (93.3 FM) is a commercial radio station located in Milwaukee, Wisconsin, United States, broadcasting on 93.3 FM. Owned and operated by the Milwaukee Radio Alliance, a partnership between Shamrock Communications and All Pro Broadcasting, WLDB airs an adult contemporary music format branded as "B93.3". Its studios are located in Menomonee Falls and the transmitter site is in Milwaukee's North Side near Estabrook Park.
Additionally the station simulcasts sister AM station WZTI (1290) and their oldies format using their second HD Radio subchannel, a signal simulcast on W262CJ (100.3), an analog translator originating from the same site as WLDB's transmitter.
The original call letters were WQFM, beginning in 1958. The station had various formats, including classical music, big band music, jazz and ethnic programming before a short-lived automated Top 40 format. For many years, starting in 1973, this was Milwaukee's dominant album oriented rock station. They competed with the eclectic free-form WZMF until 1979, and WLPX until 1983.
"93QFM" was the top rock station in town for over a decade, but faced its stiffest competition in 1987, when WBCS dropped their country music format and became hard-rocker "Lazer 103". They shifted to a more heavy metal/hard rock direction, similar to that of Lazer, then switched to a more "adult" rock feel in 1992, then became heavier again. In addition, the station had a seemingly endless succession of morning shows over the years, including an ill-fated attempt at airing Wisconsin native Jonathon Brandmeier's show from WLUP in Chicago, which backfired when WLUP shuffled their on-air lineup, moved Brandmeier to afternoons, putting Kevin Matthews in morning drive. At one point, WQFM put together one short-lived morning show that consisted of people who had never done radio, which included Lori Minetti, the hostess of the Wisconsin Lottery's Money Game television show.
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