City | New Albany, Indiana |
---|---|
Broadcast area | Louisville, Kentucky |
Branding | La Poderosa |
Slogan | El Poder de Kentuckiana |
Frequency | 1570 kHz |
Repeater(s) | 1600 kHz WLUE |
First air date | June 15, 1949 (as WLRP) |
Format | Spanish |
Power | 1,500 watts day 233 watts night |
Class | B |
Facility ID | 14553 |
Transmitter coordinates | 38°19′40.00″N 85°46′56.00″W / 38.3277778°N 85.7822222°WCoordinates: 38°19′40.00″N 85°46′56.00″W / 38.3277778°N 85.7822222°W |
Former callsigns | WLRP WOWI WHEL (1949-1978) WOBS (1978-1992) WZCC (1992-1995) WXLN (1995-2003) WLBJ (2003-2005) WWSZ (2005-2008) WNDA (2008-2016) |
Owner | New Albany Broadcasting Co., Inc. |
Webcast | Listen Live |
Website | lapoderosaky.com |
WLRS (1570 AM, "La Poderosa") is a radio station broadcasting a Spanish music format. Licensed to New Albany, Indiana, USA. Currently owned by New Albany Broadcasting Co., Inc.
This station is where former NPR news host and current Sirius XM/PRI talk host Bob Edwards began his broadcast career in 1968.
On September 26, 2011, WNDA changed their format to news/talk, branded as "NewsTalk 1570".
On May 25, 2015, WNDA changed their format to Spanish, branded as "La Poderosa".
On June 3, 2016, WNDA changed their call letters to WLRS.