WLAY-FM
| City | Littleville, Alabama |
|---|---|
| Broadcast area | Florence-Muscle Shoals Metropolitan Area |
| Branding | WLAY FM 100.1 |
| Slogan | The Shoals' Country |
| Frequency | 100.1 MHz |
| First air date | 1986 (as WZMX at 97.7) |
| Format | Country |
| ERP | 2,900 watts |
| HAAT | 114 meters |
| Class | A |
| Facility ID | 14928 |
| Transmitter coordinates | 34°40′27″N 87°42′48″W / 34.67417°N 87.71333°W |
| Former callsigns | WZMX (1986-1990) WSHK (1990-1998) WKGL (1998-2003) WMXV (2003-2006) WJOR-FM (2006-2006) |
| Former frequencies | 97.7 MHz (1986-2003) 103.5 MHz (2003-2016) |
| Owner |
URBan Radio Broadcasting (Urban Radio Licenses, LLC) |
| Sister stations | WLAY, WMSR-FM, WMXV, WVNA, WVNA-FM |
| Webcast | Listen Live |
| Website | wlayfm.com |
WLAY-FM (100.1 FM, "Shoals Country") is a radio station licensed to serve Littleville, Alabama, USA. The station is owned by URBan Radio Broadcasting and is part of a six-station cluster operated by URBan in northwestern Alabama and southern central Tennessee.
WLAY-FM broadcasts a country music format to the greater Florence/Muscle Shoals, Alabama, area. Programming includes the syndicated Rick and Bubba Show in the morning, mid-days with Kelli Karlson, afternoons with Kevin Whorton and nights with Whitney Allen. The current Program and Music Director for the radio station is Brian Rickman.
The Federal Communications Commission issued the original construction permit for a new FM station in Russellville, Alabama, to broadcast with 3,000 watts of effective radiated power at 97.7 MHz on March 10, 1986. The new station was assigned the call letters WZMX by the FCC on June 6, 1986. In June 1986, Rambo Broadcasting reached an agreement to assign the permit for this station to Mountain Top Broadcasting, Inc. The deal was approved by the FCC on August 25, 1986, and the transaction was consummated on September 22, 1986. WZMX received its license to cover from the FCC on November 4, 1987.
In April 1990, David E. Morrow agreed to transfer control of this station's licensee to James Michael Self. The deal was approved by the FCC on June 25, 1990, and the transaction was consummated on the same day. The station's callsign was changed to WSHK on July 13, 1990.
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