WJIV
| City | Cherry Valley, New York |
|---|---|
| Broadcast area | Utica-Rome |
| Branding | Victory 101.9 |
| Frequency |
101.9 MHz (also on HD Radio via WGNA-FM-HD2) |
| Translator(s) | W232AJ (94.3, Greenville, New Hampshire) W288AZ (105.5, Bernardston, Massachusetts) |
| First air date | June 6, 1948 (as WVCV) |
| Format | Christian radio |
| Audience share | 0.5 (Sp'05, R&R) |
| ERP | 11,500 watts |
| HAAT | 312 meters (1,024 ft) |
| Class | B |
| Facility ID | 73138 |
| Transmitter coordinates | 42°47′36.00″N 74°41′41.00″W / 42.7933333°N 74.6947222°W |
| Callsign meaning |
W J "IVy Broadcasting" (callback to its former owners) W "Jesus Is Victory" |
| Former callsigns | WVCV (1948-1953) WRRC (1953-1960) |
| Owner | Christian Broadcasting System, Ltd. |
| Website | wjivradio.com |
WJIV ("Victory 101.9") is a commercial American Christian radio station licensed to Cherry Valley, New York. The signal coverage area includes the Capital District of Albany, the Mohawk Valley, Oneonta, and Utica/Rome. The transmitter tower is located about 3 miles (5 km) east of Cherry Valley village. The format of the station includes Christian talk and ministry programs, along with southern gospel music.
WJIV first signed on June 6, 1948 as WVCV, an affiliate of the Rural Radio Network, a service that provided farming news and rural entertainment to areas that generally lacked this type of specialized programming.
A call sign change to WRRC was made in 1953 to reinforce the station's "Rural Radio" identity. The Rural Radio Network survived until 1960, dropping most of the farm related programming in favor of an over-the-air simulcast of WQXR-FM New York, along with live weather reports from each of the stations in the network every hour.
On February 1, 1960, the network was purchased by the Ivy Broadcasting Company, a corporation headed by Woody Erdman. In April 1966, Ivy sold WJIV and the other four FM stations to Chenango and Unadilla Communications, a small upstate New York telephone company. In 1968, C&U was acquired by Continental Telephone, however FCC regulations prohibited control of broadcast licenses by large phone companies - so Continental was forced to divest WJIV.
Televangelist Pat Robertson acquired the five-station network as a tax-deductible gift. Mr. Robertson was already operating Channel 27 WYAH-TV and FM station WXRI in Virginia Beach, and incorporated the five upstate New York stations into his Christian Broadcasting Network on January 1, 1969.
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