Rural Radio Network

The Rural Radio Network (RRN) was an interconnected group of six commercial FM radio stations spread across upstate New York and operated from Ithaca, NY -- the first all-radio, no-wireline network in the world. It began operation in 1948 as an innovative broadcast service to the agricultural community, but competition from television—and a lack of affordable, well-performing FM receivers—caused the founders' original business plan to fail. The stations changed ownership, as well as Radio formats, several times in futile attempts to achieve profitability. Perhaps the group's most notable owner was the Christian Broadcasting Network, headed by televangelist Pat Robertson, which acquired the stations through a corporate donation in 1969. A decade later, Robertson decided to sell the stations and the licenses were gradually transferred to individual owners in 1981 and 1982, thus dissolving one of the nation's earliest FM networks.

The concept of building the world's first farmer-owned network originated at the Cooperative Grange League Federation Exchange (commonly known as "GLF"), an agricultural co-op founded in 1920 in Ithaca, which later merged with another co-op to form the Agway organization that remains today. GLF, also noted for its role in founding the P&C Foods supermarket chain, began to use radio several years before the start of World War II and later assembled an informal network of about ten AM stations, connected by leased telephone lines, over which a weekly five-minute program was aired. The value of this early "network" was proven during the war when GLF members found it difficult to attend regular meetings.

In December 1946, GLF's directors approved a plan to expand the use of radio and allocated $10,000 to form the Rural Radio Foundation, a non-profit organization that would embrace several agricultural interest groups including the New York State Grange, Dairymen's League, and New York Artificial Breeder's Co-op. This foundation, which formally incorporated on March 18, 1947, would be sole owner of a subsidiary commercial broadcasting corporation, The Rural Radio Network, Inc., with any operating profits to be turned back to the founding groups for educational and research purposes. Corporate officers included president H.L. Creal, vice-president Clifford Snyder, and secretary-treasurer George Slocum. They were convinced that the recently opened 88-108 MHz FM band offered superior reliability over AM "standard broadcast" -- particularly before sunrise when many farmers would start their daily tasks—and broader opportunities to establish new stations where needed. In April 1947, GLF appropriated an additional $200,000 to launch the new FM network.

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