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WGBA-TV

WGBA-TV
WGBA-TV.png

WGBA-DT2 Logo.png
Green Bay/Appleton, Wisconsin
United States
City Green Bay, Wisconsin
Branding NBC 26 (general)
NBC 26 News (newscasts)
Slogan Packers, Community, Weather (general)
Your Official Packers Station (sports coverage)
Channels Digital: 41 (UHF)
Virtual: 26 ()
Subchannels 26.1 NBC
26.2 MeTV
26.3 Laff
Affiliations NBC (1995–present)
Owner E. W. Scripps Company
(Scripps Broadcasting Holdings, LLC)
First air date December 31, 1980; 36 years ago (1980-12-31)
Call letters' meaning Green Bay & Appleton
Sister station(s) Green Bay: WACY-TV
Milwaukee: WTMJ-TV, WTMJ, WKTI
Former callsigns WLRE (1980–1985)
Former channel number(s) Analog:
26 (UHF, 1980–2009)
Former affiliations DT1:
Independent (1980–1992)
Fox (1992–1995)
DT2:
TheCoolTV (2010–2011)
Transmitter power 1,000 kW
Height 367 m
Facility ID 2708
Transmitter coordinates 44°21′29.7″N 87°58′47.3″W / 44.358250°N 87.979806°W / 44.358250; -87.979806
Licensing authority FCC
Public license information: Profile
CDBS
Website www.nbc26.com

WGBA-TV, virtual channel 26 (UHF digital channel 41), is an NBC-affiliated television station located in Green Bay, Wisconsin, United States. The station is owned by the E. W. Scripps Company, as part of a duopoly with MyNetworkTV affiliate WACY-TV (channel 32). The two stations share studios on North Road alongside the WIS 172 freeway in Ashwaubenon (with a Green Bay postal address), WGBA's transmitter is located in unincorporated Shirley, east of De Pere.

The station can also be seen on Charter Spectrum (channels 13 in standard definition and 1007 in high definition) and CenturyLink (channels 7 in SD and 1007 in HD).

The station signed on the air on December 31, 1980 as WLRE, broadcasting an analog signal on UHF channel 26. The call letters stood for station co-founder Lyle R. Evans. It was the Green Bay market's second independent station, after the short-lived KFIZ-TV (channel 34) in Fond du Lac from 1968 to 1972, as well as the first new commercial station to sign-on in Green Bay itself in 25 years since WFRV-TV (channel 5) signed on in May 1955. In late 1984, the station's partnership was dissolved in a bankruptcy court in which investors lost money. In 1985, it was bought by Family Group Broadcasting Incorporated for only pennies on the dollar. On October 3 of that year, the station's call letters were changed to WGBA-TV. The station, then known on-air as "TV 26", was well known in its early years for children's program host "Cuddles the Clown", who stayed with the station until it switched to NBC, and moved to sister station WACY before retiring. The station's imaging was also shared with sister station WQRF-TV in Rockford, Illinois, WVFT-TV of Roanoke, Virginia, WPGX-TV of Panama City, Florida and WFGX-TV of Fort Walton Beach, Florida, including its early 'diamond' logo.


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