Laff (TV network)
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| Type | Digital multicast television network |
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| Country | United States |
| Availability | Nationwide via Over the air digital TV (covering 85% of the U.S.) |
| Founded | January 18, 2015 by Jonathan Katz |
| Slogan | You know you want to. |
| Owner | Laff Media, LLC |
| Parent | Katz Broadcasting, LLC |
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Key people
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Launch date
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April 15, 2015 |
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Picture format
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480i (SDTV) |
| Affiliates | see list |
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Official website
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www |
Laff is an American digital multicast television network that is owned by Laff Media, LLC, a subsidiary of Katz Broadcasting. The network specializes in comedy programming, featuring a mix of feature films and archived sitcoms. Laff is targeted at adults between the ages of 18 and 49 years old.
Originally, Katz sold the network to affiliated TV stations via ad split but by October 2015 had moved to a carriage fees in exchange for the network get the ad inventory due to greater inventory with stations adding a third or fourth subchannel.1 Laff used direct response advertising as a meter of viewers before switching to Nielsen rating C-3 in late 2015.3
Laff's launch was announced by Katz Broadcasting in January 2015 as having a scheduled launch date of April 15, 2015, which coincides with Tax Day in the United States, when tax returns are due and, as Broadcasting & Cable writer Jon Lafayette noted in an article on Laff's launch, "people will need something to make them smile."
Katz announced that television stations owned by ABC Owned Television Stations and 13 E. W. Scripps Company would serve as the network's charter affiliates. On March 13, 2015, Katz Broadcasting announced an affiliation deal with the Cox Media Group to carry Laff on the subchannels of seven of its stations expanding its initial reach to 47% of the country. The following week on March 20, as part of a multi-network affiliation agreement with Katz, the Meredith Corporation announced that it would carry the network on two of its stations.
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