TheCoolTV
| TheCoolTV | |
|---|---|
 |
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| Launched | March 2009 |
| Owned by | Cool Music Network, LLC |
| Picture format | 480i (SDTV) |
| Slogan | Music Videos on TV - All Day, Everyday. |
| Country | United States |
| Language | English |
| Broadcast area | Select markets |
| Affiliates | 2 |
| Headquarters | Lawrence, Kansas |
| Website | thecooltv |
TheCoolTV is an American digital broadcast television network that is owned by Cool Music Network, LLC of Lawrence, Kansas. Launched in March 2009, the network's current program schedule consists of an all-music video lineup; it also broadcasts the minimum three hours of children's programming for their affiliates intended to meet E/I requirements set by the Federal Communications Commission.
In addition to the network, Cool Music Network also distributes recorded music and performances through digital cable and satellite channels, and post-concert CDs at music venues.
Since the fall of 2011, the network's carriage has severely fallen from a peak of around 80 affiliates. It now airs on only two stations in the United States as of June 2016, meeting the bare minimum requirement for a television network, with only one station outside its home market.
TheCoolTV's output consists of subchannels of digital broadcast television stations, the first of which was now-former affiliate WTMJ-TV, which added TheCoolTV to subchannel 4.3 on July 8, 2009. A large portion of its stations were owned and/or operated by Journal Communications, Sinclair Broadcast Group, and LIN TV The affiliate roster grew with help from an affiliation deal with three stations operated by McGraw-Hill. On April 5, 2011, The CoolTV signed an affiliate agreement with Newport Television for carriage on 10 of its 22 stations.
Stations affiliated with TheCoolTV have the nominal ability to cross-promote the network in association with a sister or affiliated radio station. However, the only affiliate that actually utilized this component was WTMJ-TV, which marketed TheCoolTV as a complement to its sister radio station, adult hits-formatted WLWK-FM (promoted as "TheCoolTV, hosted by 94-5 Lake FM"), with the other stations usually being part of ownership groups without any radio stations.
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