WEAT-FM
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| City | West Palm Beach, Florida |
|---|---|
| Broadcast area | West Palm Beach, Florida |
| Branding | Sunny 107.9 |
| Slogan | Today's Hits and Yesterday's Favorites |
| Frequency | 107.9 MHz |
| First air date | August 30, 1969 (at 104.5) |
| Format |
Adult Contemporary Christmas music (Nov.-Dec.) |
| ERP | 100,000 watts |
| HAAT | 130 meters |
| Class | C1 |
| Facility ID | 1918 |
| Callsign meaning | station was once referred to EAsy 104 |
| Former callsigns | WEAT-FM (1969–2012) |
| Former frequencies | 104.5 MHz (1969-1986) 104.3 MHz (1986-2012) |
| Owner |
Alpha Media (Alpha Media Licensee LLC) |
| Sister stations | WIRK, WMBX, WRMF |
| Webcast | Listen Live |
| Website | sunny1079.com |
WEAT (107.9 FM, "Sunny 107.9") is a radio station licensed to the West Palm Beach, Florida market. It is owned by Alpha Media, through licensee Alpha Media Licensee LLC. Its studios are in West Palm Beach and its transmitter is located west of Lake Worth, Florida.
WFTL/850 & WPEC television once shared the WEAT call letters when they were owned by businessman John D. MacArthur. The television station became WPEC when sold to Alexander W. Dreyfoos in 1973. WEAT (AM) became WDJA in 1998 and became WFTL in 2003.
1969 -- WEAT-FM broadcast an Easy Listening format as Easy 104.". The Program Director was Paul Dunn and the morning host was Dave Supple in the late 80s and early 90s.
August 1, 1986 -- WEAT-FM moves from 104.5 to 104.3.
March 23, 1992 -- WEAT-FM switches to Adult Contemporary. Les Howard, former program director at Broward's Joy 107 (now WXDJ), assumed the same position at WEAT. Chuck Bennett, from WSSP in Orlando, is morning host with WEAT's first female full-time employee Pam Triolo (assistant director of operations for Metro Networks previously and WXLO/WFGL in Worcester, MA, morning news director/ PR dIrector).
Summer 1993 -- Tom Kelley from WMEE in Ft. Wayne, Indiana replaces Chuck Bennett at host of the morning show. Bennett left to start a production company in Melbourne, Florida. Tom Kelly joined mainstay Co-host Pam Triolo who went on to win numerous American Women in Radio and Television Tara awards for both On-air personality and Copywriter in 1994, 1995 and 1996. (Palm Beach Post, Thom Smith) Tom Kelly resigned and Pam Triolo continued to host WEAT morning's with Dick Shannon and finally Rob Early. Pam Triolo and Early brought WEAT to #1 in the spring book of 1995. WEAT's cumulative ratings were up 38%.
Fall 1995.. (Palm Beach Post, Wednesday July 26, 1995 by Mitch McKenney). -- Kevin Kitchens and Jennifer Ross join the station for mornings as the Champions of Breakfast. The pair had been together at rival WRMF for more than a decade until Kitchens left for San Diego. The Palm Beach Post reported that Kitchens earned more than $200,000. Upon the arrival of Kevin and Jennifer, Pam Triolo relocated to WEAT's new sister station WOLL for her first solo stint as midday announcer, then as afternoon-drive DJ when the station turned its moniker to 94.3 The Beach.
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