City | New Port Richey, Florida |
---|---|
Broadcast area | Tampa Bay Area |
Branding | 105.5 The Dove |
Slogan | Continuous Lite Favorites Your Christmas Music Station (Nov.-Dec.) |
Frequency | 105.5 MHz |
First air date | September 19, 1969 (as WGUL-FM) |
Format |
Soft AC Christmas music (Nov.-Dec.) |
ERP | 33,000 watts |
HAAT | 458 meters (1,503 ft) |
Class | C1 |
Facility ID | 1178 |
Callsign meaning | DUV = Dove |
Former callsigns |
(applies only for this frequency) WGUL-FM (1969-1981) WPSO (1981-7/11/1983) WGUL-FM (7/11/1983-3/13/1995) WTBT (3/13/1995-3/24/1999) |
Owner |
Cox Radio (Cox Radio, Inc.) |
Webcast | Listen Live |
Website | wduv.com |
WDUV (105.5 MHz "The Dove") is a commercial FM radio station licensed to New Port Richey, Florida and serving the Tampa Bay Area. Owned by Cox Radio, it broadcasts a soft adult contemporary radio format. WDUV's studios and offices are located in St. Petersburg, and the transmitter site is in Holiday.
WDUV broadcasts in HD. It carries a country music format on its HD2 channel. From mid-November to Dec. 25th, WDUV plays all Christmas music.
Initially signing on in October 1963, with a beautiful music format, WDUV was formerly licensed to Bradenton in Manatee County and formerly broadcast at 103.3 FM. The station originally shared the same studio facilities on Tamiami Trail in Bradenton with WBRD AM 1420, and the Bradenton news bureau of ABC network affiliate WXLT-TV 40 (now WWSB). At the time, all three stations were owned by the same family.
In the early-1990s, WDUV relocated its frequency to 103.5 FM, to improve its coverage area in the Tampa Bay area. By the mid-1990s, WDUV would be acquired by Jacor Broadcasting (since absorbed by Clear Channel Communications), who relocated its studios to St. Petersburg. As recently as 1997, WDUV continued to play about 50 percent instrumental music and 50 percent vocals.