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WDUV

WDUV
WDUV logo.png
City New Port Richey, Florida
Broadcast area Tampa Bay Area
Branding 105.5 The Dove
Slogan Continuous Lite Favorites
Your Christmas Music Station (Nov.-Dec.)
Frequency 105.5 MHz
First air date September 19, 1969 (as WGUL-FM)
Format Soft AC
Christmas music (Nov.-Dec.)
ERP 33,000 watts
HAAT 458 meters (1,503 ft)
Class C1
Facility ID 1178
Callsign meaning DUV = Dove
Former callsigns (applies only for this frequency)
WGUL-FM (1969-1981)
WPSO (1981-7/11/1983)
WGUL-FM (7/11/1983-3/13/1995)
WTBT (3/13/1995-3/24/1999)
Owner Cox Radio
(Cox Radio, Inc.)
Webcast Listen Live
Website wduv.com

WDUV (105.5 MHz "The Dove") is a commercial FM radio station licensed to New Port Richey, Florida and serving the Tampa Bay Area. Owned by Cox Radio, it broadcasts a soft adult contemporary radio format. WDUV's studios and offices are located in St. Petersburg, and the transmitter site is in Holiday.

WDUV broadcasts in HD. It carries a country music format on its HD2 channel. From mid-November to Dec. 25th, WDUV plays all Christmas music.

Initially signing on in October 1963, with a beautiful music format, WDUV was formerly licensed to Bradenton in Manatee County and formerly broadcast at 103.3 FM. The station originally shared the same studio facilities on Tamiami Trail in Bradenton with WBRD AM 1420, and the Bradenton news bureau of ABC network affiliate WXLT-TV 40 (now WWSB). At the time, all three stations were owned by the same family.

In the early-1990s, WDUV relocated its frequency to 103.5 FM, to improve its coverage area in the Tampa Bay area. By the mid-1990s, WDUV would be acquired by Jacor Broadcasting (since absorbed by Clear Channel Communications), who relocated its studios to St. Petersburg. As recently as 1997, WDUV continued to play about 50 percent instrumental music and 50 percent vocals.


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