WCOG (AM)
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| City | Greensboro, North Carolina |
|---|---|
| Broadcast area | Piedmont Triad |
| Branding | Triad Sports Network |
| Frequency | 1320 kHz |
| First air date | 1947 |
| Format | Sports radio |
| Power | 5,000 watts |
| Class | B |
| Facility ID | 74203 |
| Transmitter coordinates | 36°9′1.00″N 79°54′48.00″W / 36.1502778°N 79.9133333°W |
| Callsign meaning | Wonderful City of Greensboro |
| Former callsigns | WCOG (1947–1985) WGLD (1985–1994) WWWB (1994–1996) WTCK (1996–1999) |
| Affiliations | ESPN Radio |
| Owner |
Curtis Media Group (Crescent Media Group LLC) |
| Sister stations | WMFR, WPCM, WSJS, WSML, WYMY |
| Webcast | Listen Live |
| Website | triadsports.com |
WCOG (1320 AM; "Triad Sports Network") is a radio station broadcasting a sports radio format. Licensed to Greensboro, North Carolina, United States, the station serves the Piedmont Triad area. The station is owned by Curtis Media Group and features programming from ESPN Radio. It is part of the "Triad Sports Network" along with WSML in Graham and WMFR in High Point, and operates out of studios in Winston-Salem.
WCOG went on the air in 1947. Throughout the 1960s and 1970s, the station had a top 40 format. Dusty Dunn, Bob Dayton, Scott Derringer and other DJs played a mix of music that might have included Led Zeppelin, Otis Redding, The Drifters and Janis Joplin.
While attending UNC-Chapel Hill Rick Dees worked for WCOG in 1969 and 1970 when the station was owned by Thoms Broadcasting based in Asheville, NC. Dees left WCOG and worked at WTOB Winston-Salem, NC and WKIX Raleigh, NC when those stations were owned by Southern Broadcasting.
By 1981, WCOG was a country music station. In 1985, the station changed its call sign to WGLD, and its format to beautiful music. A few years later, WGLD changed to satellite-delivered oldies; in 1989, this gave way to an adult standards format provided by the AM Only service. In 1994, the call letters changed to WWWB, and the format to talk radio; WWWB later simulcast WMFR. In 1996 the station changed again to WTCK, "The Ticket", and a sports talk format. The WMFR simulcast returned two years later, after WKEW dropped its talk format for Radio Disney.
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