City | Burlington-Graham, North Carolina |
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Branding | "95.1 FM & 920 AM WPCM, The Sound of Alamance County |
Frequency | 920 kHz |
Translator(s) | 95.1 W236BO (Burlington) |
First air date | September 15, 1941 |
Format | Country music |
Power | 5,000 watts day 55 watts night |
Class | D |
Facility ID | 9082 |
Transmitter coordinates | 36°5′50.00″N 79°29′3.00″W / 36.0972222°N 79.4841667°W |
Callsign meaning | We Play Country Music |
Owner | Carolina Radio Group, Inc. |
Website | 920wpcm.com |
WPCM (920 AM) is a radio station broadcasting a country music format. Licensed to Burlington-Graham, North Carolina, USA. The station is currently owned by Carolina Radio Group, Inc.
Burlington and Alamance County’s first radio station, WBBB first signed on September 15, 1941, from studios above Lamb's Clothing on South Main Street as a daytime-only station with 1,000 watts of power from a transmitter on Tower Drive at the same location the station airs from today. WBBB added an FM station at 101.3 (later 101.1) in 1946 which later became a separate station known as WNCB and later WPCM. In 1952, WBBB increased their power to 5,000 watts daytime. The WBBB letters moved to an FM station in Raleigh in January 1998 and the AM, with news/talk that included Ken Hamblin and G. Gordon Liddy, became WPCM. Although the area had several country radio stations, WPCM began playing classic country by artists such as Dolly Parton, George Jones, Willie Nelson and Patsy Cline. The new slogan was "We Don't Forget Who Made Country Music Great."
By 2001, WPCM was playing oldies. In June 2004, WPCM changed its format from beach music. On May 14, 2005, WPCM went back to its beach music format, including operations manager/morning host Byron Tucker and afternoon DJ Charlie Brown.
In 2009, Brown became an honorary member of the The Association of Beach and Shag Club DeeJays' DJ Hall of Fame.
In 2010, WPCM won the Carolina Beach Music Association's AM Station of the Year award for the third time in four years.