WBBB
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| City | Raleigh, North Carolina |
|---|---|
| Broadcast area |
Raleigh/Durham Research Triangle |
| Branding | 96.1 BBB |
| Slogan | Your Life. Your Music. |
| Frequency | 96.1 MHz |
| First air date | 1949 (as WNAO-FM) |
| Format | Adult hits |
| ERP | 100,000 watts |
| HAAT | 300 meters (980 ft) |
| Class | C0 |
| Facility ID | 889 |
| Transmitter coordinates | 35°41′7″N 78°43′14″W / 35.68528°N 78.72056°W |
| Callsign meaning | We're Building a Better Burlington (used by another station) |
| Former callsigns | WNAO-FM (1949-1959) WKIX-FM (1959-1972) WYYD (1972-1985) WYLT (1985-1993) WKIX-FM (1994-1998) |
| Owner | Curtis Media Group |
| Sister stations | WKIX-FM, WQDR-FM, WKJO, WWPL, WFNL, WPTF, WPTK |
| Webcast | Listen Live |
| Website | 961bbb.com |
WBBB ("96.1 BBB"), is an adult hits radio station based in Raleigh, North Carolina, owned by Curtis Media Group. Its studios are located in Raleigh, and the transmitter tower is near Garner close to Lake Wheeler.
The station was signed on in 1949 by the Raleigh News and Observer as WNAO-FM to simulcast sister station WNAO, 850 AM. The stations were sold to Sir Walter Television effective February 13, 1953. In 1959 the station became WKIX-FM, simulcasting much of sister AM WKIX's top 40 format. This move was out of necessity as WKIX-AM's 10 kW signal was powered down to a directional 5 kW at night, preventing the station from having full area coverage. In 1972, WKIX-FM changed format to easy listening WYYD. The station became a satellite MOR station in 1983 and two years later changed its letters to WYLT ("Lite 96.1"), playing soft adult contemporary music.
In 1992, WYLT had a disco show called "Saturday Night Fever" airing on Saturday evenings.
In 1993, WYLT as "Y-96" tried a variation of adult album alternative, playing traditional AC during the day and alternative rock at night, including artists such as Pearl Jam, 10,000 Maniacs, Shawn Colvin, John Hiatt, The Breeders, and R.E.M.. Several area college radio stations played alternative music, but WYLT was a commercial station and had a stronger signal.
WYLT started 1994 by stunting as "W-Garth", playing only Garth Brooks. On January 5, WYLT traded call letters with WKIX; both stations were owned by Alchemy Communications. The FM station switched to country as a result of the increased popularity of WQDR-FM, but distinguished itself from its competitor with "country your grandparents just wouldn't understand." General manager Rennold Madrazo described the new sound as "very hot, high energy and uptempo, with lifestyle promotions" and targeting yuppies and other upscale listeners. The result was a decline in ratings, followed by a slight increase.
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Wikipedia