WCHK (AM)
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| City | Canton, Georgia |
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| Broadcast area | Atlanta |
| Branding | La Nueva Mega 96.5 FM y 1290 AM |
| Frequency | 1290 kHz |
| Translator(s) | Winder: 96.5 W243CE |
| First air date | April 11, 1957 |
| Format | Latin pop |
| Power | 10,000 watts day 500 watts night |
| Class | B |
| Facility ID | 10694 |
| Transmitter coordinates | 34°15′8.00″N 84°27′49.00″W / 34.2522222°N 84.4636111°W |
| Callsign meaning | CHeroKee County |
| Owner | Davis Broadcasting of Atlanta, L.L.C. |
| Webcast | Listen Live |
| Website | lamegatl.com |
For the FM station in Green Bay-Appleton, Wisconsin, please see WKZG. For the Atlanta, Georgia-area FM stations that previously had this call sign, please see WRDA (FM) and WNSY.
WCHK AM 1290 is a radio station broadcasting a Latin pop format. Licensed to serve Canton, Georgia, its broadcast callsign stands for Cherokee, the county of which Canton is the seat of government, largest city, and geographic center. The station is currently owned by Davis Broadcasting of Atlanta, L.L.C.
WCHK first went on the air on April 11, 1957, under the ownership of Cherokee Broadcasting (headed by Chuck McClure, owner of Columbus-based McClure Broadcasting). Its programming involved country and southern gospel music, with local production. Among the personalities were station manager Byron Dobbs (retired in 1997), Mike McDougal, and Jim Axel (who moved to WAGA-TV).
Because WCHK was on the AM band with a daytime-only operation, it was required to sign-off by sunset, allowing clear-channel stations to take over the airwaves. Therefore, on August 1, 1964. WCHK launched a simulcast on 105.5 MHz, as WCHK-FM. This allowed the station to extend programming on the FM band by midnight.
In 1991, WCHK-FM received FCC approval to upgrade to a class C2 license. It relocated its transmitter to Bear Mountain, providing greater coverage in north Atlanta. At the same time, the station switched its frequency to 105.7 MHz. Another station from Carrollton, WMAX-FM, later occupied the 105.5 MHz frequency in 1994. (In 2002, WMAX moved to 105.3 MHz. It is now WBZY, airing a Regional Mexican format, as of 2006.)
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