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Charleston, South Carolina United States |
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Branding | WCBD NBC 2 (general) News 2 (newscasts) Lowcountry CW 14 (on DT2) |
Slogan | Coverage You Can Count On |
Channels |
Digital: 50 (UHF) Virtual: 2 () |
Subchannels | 2.1 NBC 2.2 CW 2.3 Ion Television |
Owner |
Nexstar Media Group (Media General Communications Holdings, LLC) |
First air date | September 25, 1954 |
Call letters' meaning |
Charleston/Berkeley/ Dorchester (three counties in Charleston metro) |
Sister station(s) | WSPA-TV, WYCW, WJBF, WSAV-TV, WBTW |
Former callsigns | WUSN-TV (1954–1971) |
Former channel number(s) |
Analog: 2 (VHF, 1954–2009) |
Former affiliations |
Primary: NBC (1954–1962) ABC (1962–1996) Secondary: ABC (1954–1962) |
Transmitter power | 1,000 kW |
Height | 581 m |
Facility ID | 10587 |
Transmitter coordinates | 32°56′24.7″N 79°41′43.5″W / 32.940194°N 79.695417°W |
Website | counton2.com |
WCBD-TV is the NBC-affiliated television station for the Lowcountry area of South Carolina licensed to Charleston. It broadcasts a high definition digital signal on UHF channel 50 from a transmitter in Awendaw. Owned by the Nexstar Media Group, it has studios on West Coleman Boulevard (U.S. 701 Bus/U.S. 17 Bus/SC 703) in Mount Pleasant.
The station signed on the air as WUSN-TV on September 25, 1954. The station was originally owned by Drayton Hastie. It aired an analog signal VHF channel 2 and was originally an NBC affiliate with a secondary ABC affiliation. Hastie sold the station to Reeves Telecom in 1960. It shared ABC programming with WCSC-TV until 1962, when WCIV signed-on and took the NBC affiliation. WUSN then became a full-time ABC affiliate. During the late-1950s, it was also briefly affiliated with the NTA Film Network. In 1971, Reeves then sold Channel 2 to State Telecasting Company. On November 8, 1971, the station adopted its current call letters, WCBD standing for Charleston, Berkeley, and Dorchester Counties (the three counties in the Charleston metropolitan area). Former owner Media General bought the station from State Telecasting in 1983. It remained the market's ABC affiliate until August 19, 1996, when it swapped affiliations with WCIV and became an NBC affiliate once again. This was a result of an affiliation deal between ABC and WCIV's owner at the time, Allbritton Communications.