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WGWG

WGWG
WGWGtelevision4logo.png
Charleston, South Carolina
United States
City Charleston, South Carolina
Branding WGWG-TV
Channels Digital: 34 (UHF)
Virtual: 4 ()
Subchannels 4.1 H&I
4.2 Decades
Affiliations H&I (2015–present)
Owner Howard Stirk Holdings
(HSH Charleston (WCIV) Licensee, LLC)
First air date October 23, 1962; 54 years ago (1962-10-23)
Call letters' meaning W Graham Williams Group
(consulting firm co-owned by HSH owner Armstrong Williams)
Former callsigns WCIV (1962–2014)
WMMP (2014–2015)
Former channel number(s) Analog:
4 (VHF, 1962–2009)
Former affiliations DT1:
NBC (1962–1996)
ABC (1996–2014)
ZUUS Country (2014–2015)
DT2:
MeTV (2011–2014)
Transmitter power 1,000 kW
Height 583.3 m
Facility ID 21536
Transmitter coordinates 32°56′24″N 79°41′45″W / 32.94000°N 79.69583°W / 32.94000; -79.69583
Website hsh.media

WGWG is a television station in the Lowcountry area of South Carolina licensed to Charleston. It broadcasts a high-definition television digital signal on UHF channel 34 from a transmitter in Awendaw. It is owned by Howard Stirk Holdings and is affiliated with the Heroes & Icons network.

From 1962 through 2014, what is now WGWG was the original home of WCIV, and had been Charleston's ABC affiliate since 1996; however, in August 2014, WCIV owner Allbritton Communications was acquired by Sinclair Broadcast Group, owner of MyNetworkTV affiliate WMMP (channel 36) and operator of Fox affiliate WTAT-TV (channel 24). Due to ownership conflicts with WMMP and WTAT, and a recent crackdown on joint sales agreements by the FCC, Sinclair elected to sell the WCIV channel 4 license to Howard Stirk Holdings, and moved WCIV's ABC programming and news operation to a subchannel of WMMP's channel 36 signal. At the same time, the two stations also switched call signs, with WCIV moving to channel 36 and channel 4 becoming the new WMMP, though the MyNetworkTV affiliation remains on channel 36.1 and did not move to channel 4.

The FCC approved HSH Charleston's purchase of channel 4 on December 4, 2014; the call letters became WGWG on March 11, 2015. Howard Stirk Holdings operates WGWG independently of WCIV and WTAT, and has not entered into a local marketing agreement with Sinclair.


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