Vitasoy
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| Public company | |
| Industry | Food & Drinks |
| Founded | 1940 |
| Headquarters | Tuen Mun, Hong Kong |
| Products | Vitasoy beverage |
| Website | http://www.vitasoy.com |
| Vitasoy International Holdings Limited | |||||||||||
| Traditional Chinese | 維他奶國際集團有限公司 | ||||||||||
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| Simplified Chinese | 维他奶国际集团有限公司 | ||||||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | Wéitānǎi Guójì Jítuán Yǒuxiàngōngsī |
| Yue: Cantonese | |
| Jyutping | Wai4Ta1Naai5 Gwok3Zai3 Zaap6Tyun4 Yau5Haan6 Gung1Si1 |
Vitasoy (simplified Chinese: 维他奶; traditional Chinese: 維他奶; Jyutping: wai4 taa1 naai5); pinyin: Wéitānǎi (: 0345) is a brand of beverages and desserts in Hong Kong. Founded in 1940, it now operates under the Vitasoy International Holdings Limited. Its headquarters are in Tuen Mun, New Territories.
"Vitasoy" products were centred on the high-protein soy milk drink that the company first produced. Over the years the company expanded into a wide variety of beverages. Some of them (such as the fruit juice, milk, tea, soft drink, water, and tofu) were given the derivative brand name "Vita". The firm became one of the largest non-carbonated beverages, food manufacture, and seller in Hong Kong.
"Vitaland Services Limited" is founded in 1991, it specialises in the operation of the tuck shops in Hong Kong primary and secondary schools and the canteen business. "Vitasoy" also established "Hong Kong Gourmet" in 2001 to provide catering services to primary and secondary schools, and meetings.
Vitasoy was founded by Dr. Kwee Seong Lo (1910 – 1995) on March 9, 1940 in Hong Kong with door-to-door delivery of soy milk, selected as a product because many Chinese immigrants are lactose intolerant. . The company ceased operations from 1941 to 1945 during the Japanese occupation of Hong Kong. It re-emerged after the war was over.
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