Virgin Radio 999
 |
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| City | Toronto, Ontario |
|---|---|
| Branding | 99.9 Virgin Radio |
| Slogan | Toronto's #1 Hit Music Station |
| Frequency | 99.9 MHz (FM) (also on HD Radio) |
| First air date | 1947 |
| Format | Analog/HD1: Top 40/CHR |
| ERP | 40,000 watts |
| HAAT | 420.5 m |
| Class | C1 |
| Callsign meaning | CK Frequency Modulation |
| Owner |
Bell Media (Bell Media Radio) |
| Sister stations | Radio: CHUM (AM), CFRB, CHUM-FM TV: CP24, CFTO-DT, CKVR-DT |
| Website | toronto.virginradio.ca |
CKFM-FM, also known as 99.9 Virgin Radio, is a Canadian radio station, broadcasting at 99.9 FM in Toronto, Ontario. The station is owned by Bell Media. The station airs a Top 40/CHR format (as it reports to BDS and Mediabase as a Canadian Top 40 Airplay panel Canadian CHR reporter), and is the flagship of Canada's Virgin Radio stations. CKFM's studios are located at 250 Richmond Street West in the Entertainment District, while its transmitter is located at the top of the CN Tower.
The station was launched in 1938 by the Rogers Radio Broadcasting Co. Ltd. (operated by the father of the founder of Rogers Communications, Ted Rogers Sr.) as experimental FM station VE9AK. The station went off the air between 1942 and 1945 due to the war. It began broadcasting at 99.9 FM in 1947 as CFRB-FM, a simulcast of CFRB. Rogers Radio Broadcasting eventually became known as Standard Broadcasting which was acquired by Argus Corporation in 1948.
In April 1961, the complete simulcast was dropped, in favour of some unique programming.
In April 1963, the station changed its call letters to CKFM-FM. All CFRB programming was discontinued. The station adopted an easy listening and MOR format, which lasted for many years and was very successful in ratings (a 1974 Billboard magazine article claimed the station had the most listeners in the 25-to-34-year-old age group of any Canadian radio station, AM or FM). During this time period, CKFM carried a few specialty shows, such as a Sunday evening reggae music program. Towards the latter part of the 1980s, CKFM transitioned towards a more younger-targeting adult contemporary format.
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