Violet Crumble

Violet Crumble is an Australian chocolate bar manufactured in Campbellfield near Melbourne, Australia, by Nestlé. Violet Crumble is also common in Hawaii and is available in other places, such as Hong Kong and Mollie Stone's Markets in California.

The bar is a crumbly honeycomb toffee center coated in compound chocolate. It is similar to the Crunchie made by Cadbury.

The slogan for the chocolate bar is "It's the way it shatters that matters" (replacing the previous slogan, "Nothing else matters").

Abel Hoadley (born 10 September 1844, died 12 May 1918) opened a jam factory in South Melbourne, Victoria, in 1889, trading as A. Hoadley & Company. By 1895, business had expanded rapidly and Hoadley built a five-storey premises, the Rising Sun Preserving Works. He produced jams, jellies, fruit preserves, candied peels, sauces, and confectionery and employed a workforce as large as 200. By 1901, there were four preserving factories and a large confectionery works. Hoadley had acquired the firm of Dillon, Burrows & Co. and extended his products to vinegar, cocoa, and chocolate. In 1910, the jam business was sold to Henry Jones Co-operative Ltd. and in 1933, Hoadley's Chocolates Ltd was formed.

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