Crunchie

Crunchie is a brand of British chocolate bar with a honeycomb toffee (or sponge toffee as known in Canada) sugar centre. It is made by Cadbury and was originally launched by J. S. Fry & Sons in 1929.

The Crunchie is sold in several sizes, ranging from "snack size" – a small rectangle – to "king size". The most common portion is a single-serve bar, about 1 inch wide by about 7 inches long, and about 3/4 of an inch deep.

In the late 1960s there was a range of limited edition Crunchies on sale in the UK. These included a lemonade bar and a Tango Orange bar, in which the chocolate contained the different flavourings. A champagne-flavoured bar was launched for New Year's Eve 1999. In South Africa, Cadbury sold a white chocolate version in a blue wrapper until recently.

In 2003, a short-lived bourbon Crunchie was launched in test markets across the Nashville, Tennessee area in partnership with 7-Eleven. The bourbon Crunchie was not well received because of a boycott initiated by western factions of the Southern Baptist Coalition and production was subsequently discontinued.

As is common with other chocolate brands, Crunchie brand ice cream bars and cheesecake are also sold in some countries. Such products contain nuggets of the bar within the ice cream or cheesecake.

In 2006, a "Crunchie Blast" variety of the product was launched, which featured "popping candy" inside the bar. However, it was discontinued shortly afterwards. However, an ice cream of the same name, which is Magnum (ice cream) shaped honey comb ice cream with popping candy covered in milk chocolate is sold in the UK and Ireland.

In 2010, Cadbury's launched Crunchie Rocks, a mixture of chocolate, cornflakes and Crunchie.

Until September 2010, Crunchie was produced in the Somerdale, Keynsham plant in Somerset, UK; however, production has now transferred to Cadbury's new plant in Skarbimierz, Poland. Labels for these products do not state a country of origin, instead stating "Made in the EU under licence from Cadbury UK Ltd".

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