Vault (drink)
| |
| Type | Citrus soda/Energy drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 2005 |
| Discontinued | December 2011 |
| Color | Yellow-green |
| Variants |
Vault Zero Vault Red Blitz |
| Related products |
Mello Yello Mountain Dew Sprite Sun Drop Surge Urge |
Vault was a sweetened carbonated beverage that was released by The Coca-Cola Company in June 2005 and marketed until December 2011. It was touted as an artificially flavored hybrid energy drink. Coca-Cola was marketing Vault as a combination with the slogan "Drinks like a soda, kicks like an energy drink," as well as "The Taste. The Quench. The Kick." "Get it done, and then some," "Chug & Charge," and "Get to it!"
Vault was a citrus-flavored beverage containing many of the same ingredients as the Coca-Cola beverage Surge. It was discontinued in 2011 in favor of a reintroduced Mello Yello.
Also, Coca-cola bought controlling interest into an established energy drink called Monster Energy. Monster cost them a literal fortune and continuing to sell Vault would have only taken sales away from a brand that they had way more money invested in.
Test-marketing occurred in a limited area from June 2005 through Labor Day 2005. During this time, the drink was only available in certain markets in Alabama, Georgia, Kansas, Michigan, North Carolina, South Carolina, Tennessee, Virginia, Texas, and West Virginia. Vault was released nationally in February 2006 following commercials that were shown during the pregame show for Super Bowl XL.
Coca-Cola representatives and the American Beverage Association stated that Vault contained 47 mg of caffeine per 237 ml (8 fl. oz.) serving, or 70.5 mg per 355 ml (12 fl. oz.) can, and 117.5 mg per 20 fl. oz. PET bottle. This caffeine amount was substantially higher than Surge's 52.5 mg per 12 fl. oz., Mountain Dew's 54 mg per 12 fl. oz., Mello Yello's 51 mg per 12 fl. oz., or Sun Drop's 63 mg per 12 fl. oz.
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