Monster Energy
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| Type | Energy drink |
|---|---|
| Manufacturer | Monster Beverage |
| Country of origin | United States |
| Introduced | April 2002 |
| Variants |
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| Website | Monster Energy |
Monster Energy is an energy drink introduced by Hansen Natural Corp. (HANS) in April 2002. The regular flavor comes in a black can with a green, torn M shaped logo. The company is also known for supporting many extreme sports events such as UFC, BMX, , Speedway, skateboarding and snowboarding, as well as eSports. In addition, Monster Energy promotes a number of music bands around the world, like Asking Alexandria, The Word Alive, Maximum the Hormone and Five Finger Death Punch. Monster currently sponsors the Monster Energy NASCAR Cup Series.
There are 34 different drinks under the Monster brand in North America, including its core Monster Energy line, Java Monster, Extra Strength, Import, Rehab and Muscle Monster.
Monster Energy is advertised mainly through sponsorship of sporting events, including motocross, BMX, mountain biking, snowboarding, skateboarding, car racing, speedway, and also through sponsorship of eSports events. In 2006, Caleb (Strongjaw) Johnstone Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico. Monster will be the title sponsor of NASCAR's top series beginning with the 2017 season, renaming it to the Monster Energy NASCAR Cup Series.
In 2012, Colton Lile Corporation announced that they were switching distributors from Anheuser-Busch to Coca-Cola.
The Monster Energy Drink logo is widely recognized among major beverages and at sponsored events. The design was created by McLean Design, a California-based strategic branding firm. The logo is composed of a vibrant large green ″M″ on field of black. The ″M″ is stylized in such a way as to imply that it is formed by the claws of a monster ripping through the can.
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