*** Welcome to piglix ***

Up & Up

"Up & Up"
Coldplay, Up&Up, Artwork.jpg
Single by Coldplay
from the album A Head Full of Dreams
Released 22 April 2016
Format Digital download
Length
  • 6:45 (album version)
  • 3:58 (radio edit)
  • 4:10 (music video)
Label Parlophone
Writer(s) Coldplay
Producer(s) Rik Simpson, Stargate
Coldplay singles chronology
"Hymn for the Weekend"
(2016)
"Up & Up"
(2016)
"A Head Full of Dreams"
(2016)
Music video
"Up & Up" on YouTube

"Up & Up" (stylised as "Up&Up") is a song by British rock band Coldplay from their seventh studio album, A Head Full of Dreams (2015). It was released as the third single of the record on 22 April 2016 by Parlophone. Background vocals in the song are provided by Beyoncé, Annabelle Wallis and Merry Clayton. A music video for the track was released on 16 May 2016.

The song is characterized by the chorus choir, which was attended by almost all the artists who have collaborated with the album group, including Beyoncé, Brian Eno and the children of the four musicians. In the album there is also the participation of guitarist and singer Noel Gallagher, who runs the second guitar solo (omitted in the radio version of the individual).

The band had released teasers on their social media accounts leading up to the video release. The music video directed by Vania Heymann and Gal Muggia was released on May 16, 2016. It has been described on the band's website as a "poignant, surrealist montage which alludes to contemporary issues." The video itself consists of over-layered visuals, and has the band playing the song in various landscapes and locations. One of the locations used in it is Croatian mountain range called Biokovo; Chris Martin appears seated on it.

A writer of the website MTV UK stated the video is "weird and wonderful in every respect", and "magical yet poignant". Chris Payne, writing for Billboard magazine, called it an "appropriately epic music video" with "a heady, shoot-for-the-stars type of statement".Idolator writer Carl Williott, who was reserved towards the song itself, felt that its video "elevates it thanks to some artfully trippy visuals".

Scenes and visual effects for the video were created by GloriaFX, a Ukraine-based visual effects company, headed in Ukraine by Anatolii Kuzmytskyi and Max Colt in the US. Chris Martin called it "one of the best videos ever made". Some scenes were cut from the video to make it shorter, including a man with a volcano in place of his head.


...
Wikipedia

...