Tupperware

Tupperware Brands Corporation

Type	Subsidiary
Founded	1948 in Orlando, Florida
Founder	Earl Tupper
Key people	Rick Goings, Chairman and CEO, Brownie Wise
Products	Preparation, storage, containment, serving products for the kitchen and home, and beauty products
Revenue	US$2.3 billion (2010)
Operating income	US$326.5 million (2010)
Net income	US$225.6 million (2010)
Total assets	US$2.0 billion (2010)
Total equity	US$789.8 million (2010)
Number of employees	13,500 (2010)
Parent	Tupperware Brands
Website	tupperwarebrands.com

Tupperware is the name of a home products line that includes preparation, storage, containment, and serving products for the kitchen and home. It also includes plastic containers used to store goods and/or food. In 1942, Earl Tupper developed his first bell shaped container; the brand products were introduced to the public in 1948.

Tupperware develops, manufactures, and internationally distributes its products as a wholly owned subsidiary of its parent company Tupperware Brands. It is marketed by means of approximately 1.9 million direct salespeople on contract.

In 2013, the top marketplace of Tupperware was Indonesia which toppled Germany as the second. Indonesia's last year sales were more than $200 million with 250,000 sales persons.

Tupperware was developed in 1946 by Earl Silas Tupper (1907–83) in Leominster, Massachusetts. He developed plastic containers used in households to contain food and keep it airtight. The once-patented "burping seal" is a famous aspect of Tupperware, which distinguished it from competitors. Earl Tupper invented the plastic for Tupperware already in 1938, but the product only worked with the emergence of the sale through presentation in a party setting. In 1949, Tupperware introduced the 'Wonderlier Bowl' that gave a start to a revolutionary range of kitchen utensils.

Tupperware pioneered the direct marketing strategy made famous by the Tupperware party. The Tupperware Party allowed for women of the 1950s to work and enjoy the benefits of earning an income without completely taking away the independence granted to women during the Second World War when women first began entering the labor market, all the while keeping their focus in the domestic domain. The "Party" model builds on characteristics generally developed by being a housewife (e.g., party planning, hosting a party, sociable relations with friends and neighbors) and created an alternative choice for women who either needed or wanted to work. Brownie Wise (1913–92) realized Tupperware's potential as a fun commodity. She realized, however, that she had to be creative and therefore started to throw these Tupperware parties. Wise, a former sales representative of Stanley Home Products, developed the strategy. Tupper was so impressed that Brownie Wise was made vice president of marketing in 1951. Wise soon created Tupperware Parties Inc.