Rick Goings
| Rick Goings | |
|---|---|
 |
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| Born |
Everett Vernon Goings October 13, 1945 Wheaton, Illinois |
| Occupation | Chairman & CEO, Tupperware Brands Corporation |
| Spouse(s) | Susan Porcaro Goings |
Rick Goings (born October 13, 1945) is chairman and chief executive officer of Tupperware Brands corporation. He served as a petty officer in the United States Navy during the Vietnam era. Following this, he founded the fire detector distributor Dynamics, Inc. After his sale of the company, he worked in various positions with Avon, including president of Avon USA. In 1992 he joined Tupperware Worldwide as the CEO.
After high school, Goings served in the US Navy as a navigator on the USS Power, a World War II-era destroyer in the Red Sea during the Vietnam War. Goings was a platoon leader out of boot camp, and was honorably discharged from the Navy at the rank of petty officer. He then attended Guilford College in Greensboro, North Carolina, where he majored in History. In his youth Goings also worked in several retail or direct-sales positions.
While in his senior year of college, Goings founded one of the first direct sales of home fire alarm systems - the "Pyro Sentinel Heat Detection System" distributorship, in the United States. He hired fellow students to work in direct sales for the heat detectors, creating “fire safety crusaders” in their neighborhoods in order to raise awareness for fire safety. At the time fire alarms were not common and smoke detectors hadn't been introduced yet in US homes). Goings dropped out of college to pursue the company full-time, split up with his partner, and reformed the company in Charlottesville, Virginia as Dynamics, Inc. Goings began to franchise Dynamics, and within a few years the company had 300 locations across the US. He led the company for fifteen years, until the Federal Government made smoke detectors mandatory and major retailers began carrying them in competition with Goings. He then sold his interest in the company.
Following the sale of Dynamics, Goings began working with Avon Products, Inc. in 1985, where he held several positions including president of Avon Germany, group vice president & senior operating officer for the Pacific Rim, and president of Avon USA. He joined Tupperware in 1992 as president of Tupperware Worldwide. One of his first actions was to turn the company’s attentions to the overseas market, in order to compensate for the increasing difficulty of direct-sales models in the United States. The two markets Goings focused on most were Latin America and Asia, where “Tupperware home party social-networking” proved to be popular in a way that it once was in the United States during the 1960s. Within four years the company was earning 95% of its revenues from outside the US, with revenues of about $1 billion. This led the company to be spun off from its parent company in 1996, with Goings remaining in the position of CEO.
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