Earl Tupper
| Earl Tupper | |
|---|---|
| Born | July 28, 1907 Berlin, New Hampshire, United States |
| Died | October 5, 1983 (aged 76) Costa Rica |
| Nationality | Costa Rica (formerly United States) |
| Known for | Tupperware |
Earl Silas Tupper (July 28, 1907 – October 5, 1983) was an American-born businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food.
Tupper was born on a farm in Berlin, New Hampshire. The Tupper family moved from Berlin when he was three years old.
After studying at Bryant & Stratton (now Bryant University) in Providence, Rhode Island, he began a landscaping and nursery business until the Great Depression forced the business into bankruptcy. He then got a job with the DuPont chemical company.
Using black, inflexible pieces of polyethylene slag, a waste product of the oil refining process given to him by his supervisor at DuPont, Tupper purified the slag and molded it to create lightweight, non-breakable containers, cups, bowls, plates, and even gas masks that were used in World War II. He later designed liquid-proof, airtight lids, inspired by the secure seal of paint can lids.
Tupper founded the Tupperware Plastics Company in 1938, and in 1946, the company introduced Tupper Plastics to hardware and department stores. Around 1948, he joined forces with Brownie Wise, who caught his attention after she made a lengthy phone call to his office in South Grafton, Massachusetts, during which she explained her extraordinary success selling Tupperware via home parties.
Based on a marketing strategy developed by Wise, Tupperware was withdrawn from sale in retail stores in the early 1950s, and Tupperware "parties" soon became popular in homes. This was the first instance of "party-plan" marketing.
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