True Luv' is the third album by Dutch girl group Luv', released in December 1979 by CNR/Carrere Records. It includes the hit singles Ooh, Yes I Do and Ann-Maria scored in the charts of European countries and also in a new territory: Mexico. In 1980, Luv's record company decided to re-issue the album by changing the track listing. The songs "Cloud nr.9" and "Let There Be Love" were replaced by One More Little Kissie (which was released as a single and became a hit record in Benelux) and "I Win It". In 2006, this LP has been reissued in digitally remastered form by Universal Music Netherlands as part of the Completely In Luv' box set.

In the summer of 1979, Luv' and its producers and songwriters (Hans van Hemert and Piet Souer) planned to leave Philips Records/Phonogram Records (the record company which had released the group's records for two years). José Hoebee, Patty Brard, Marga Scheide and their team signed a 750.000 Dutch guilder contract with CNR/Carrere Records. With this new deal considered by the newspaper De Telegraaf as the show business transfer of the year, Luv's challenge was to prove that after one year and a half of mainstream success, the trio could still score hit records in the music charts.
The first album of the ladies released by CNR/Carrere was entitled True Luv'. It was recorded at the famous Wisseloord Studios by the same team as the two previous albums (With Luv' and Lots Of Luv'). This opus is a mixture of Pop music, Disco, Latin American music sounds and Schlager.
Two songs taken from this LP were issued as singles: Ooh, Yes I Do and Ann-Maria which were instant hits in Benelux and Denmark and which reached the Top 50 in Germany and France. In order to reach the Latin American market, Spanish versions of these tracks were recorded and became successful in Mexico.

...
Wikipedia