Trident (gum)
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| Product type | chewing gum |
|---|---|
| Owner | Mondelēz International |
| Country | United States |
| Introduced | 1960 |
| Previous owners |
American Chicle Company Warner-Lambert Pfizer Cadbury |
| Website | tridentgum.com |
Trident is a brand of sugar-free chewing gum. It was introduced by Cadbury in the United Kingdom. In many other European countries, Trident is branded as Stimorol gum; it is generally the same as Trident.
When artificial sweeteners became widespread in the early 1960s, the formula was changed to use saccharin instead of sugar, and Sugar-Free Trident was introduced in 1964 with the slogan "The Great Taste that Is Good for Your Teeth." American Chicle's marketing was one of the first national campaigns to promote dental health through chewing gum.
For years, Trident was promoted with the slogan, “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum.” This slogan is believed to have been based on the results of a survey of practicing dentists with either D.D.S. or D.M.D. degrees, apparently conducted in the early 1960s, whose patients included frequent users of chewing gums; the percentage of respondents to the survey whose responses indicated they would make such references to their patients is believed to have been approximately 80%, rounded off to the nearest full percentage point, of the total number of respondents. It became strongly associated with the Trident brand. As of the middle of June 2014, however, Kraft Foods's Cadbury Adams group, whose parent company, Mondelēz International, had become owners of the Trident copyright and patents, was not known to have made any public disclosures of any details about the survey, presumably citing the proprietary nature of the survey data and conclusions as its rationale.
In the early 2000s, "See what Unfolds" became the new slogan for the brand.
Trident gum contains the sugar alcohol xylitol, which is known as a "tooth-friendly" sugar. Use of the chemical has been subject to controversy, as it is highly toxic to dogs.
Original Trident, a soft gum packaged in a unique rectangular shape, is sweetened with xylitol (originally advertised as "Dentec" by the company), a sugar alcohol that reduces plaque and protects teeth against decay associated with dental caries by helping to maintain a neutral pH balance in the mouth. It is also sweetened with sorbitol, Mannitol, Aspartame, Sucralose and Acesulfame potassium.
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