Tres Generaciones
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| Industry | Tequila |
|---|---|
| Founded | 1873 |
| Founder | Don Cenobio Sauza |
| Headquarters | Guadalajara, Mexico |
| Products | Sauza Conmemorativo Hornitos Tres Generaciones |
| Website | Sauza Tequila |
Sauza Tequila Import Company is a producer of tequila located in Tequila, a municipality of the state of Jalisco, Mexico. It was founded in 1873 when Don Cenobio Sauza started La Perseverancia distillery. Sauza Tequila Import Company is owned by Beam Suntory, headquartered in the Chicago suburb of Deerfield, Illinois. Their products include: Sauza, Conmemorativo, Hornitos, Tres Generaciones.
In 1873 Don Cenobio Sauza founded Sauza at La Perseverancia distillery. He was the first distiller to call the spirit produced from blue agave plant "tequila" and the first to export the drink to the United States.
His son, Don Eladio Sauza was born in Tequila in 1883. When he was old enough to continue the family tradition, he expanded the family business by opening branches in Monterrey and Mexico City and a concession in Spain.
In 1931, his son, Don Francisco Javier Sauza took over the business to keep the family legacy by broadening distribution and its reputation as one of the highest-quality tequilas in the world.
By the 1970s, demand for tequila was increasing worldwide. Sauza distillery formed a partnership with the leading Spanish brandy producer, Pedro Domecq. This relationship eventually led to Pedro Domecq's complete purchase of Sauza distillery in 1988. When Allied Lyons acquired Pedro Domecq in 1994, Allied Domecq was formed. The brand was purchased by Fortune Brands on July 26, 2005, which spun off various other product lines to form Beam Inc. in October, 2011. On Monday, January 13, 2014, Suntory announced a deal to buy Beam Inc. for about $13.6 billion. The acquisition was completed on April 30, 2014, for a final cost of about $16 billion – when it was also announced that Beam would be renamed as Beam Suntory. Suntory Beverage & Food Ltd trades on the Tokyo Stock Exchange (2587). Sauza tequila products are still distilled at La Perseverancia (NOM: 1102).
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