The Store (TV channel)
| The Store | |
|---|---|
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|
| Launched | 1 October 2002 |
| Owned by | JML Direct Limited |
| Picture format | 576i (SDTV 4:3, 16:9) |
| Country |
United Kingdom Ireland |
| Headquarters | London |
| Replaced |
eeZee tv (3 March 2007) iBuy, iBuy2 (28 May 2007) Vector 24/7, Shop Vector + (27 December 2007) TV Warehouse, TV Warehouse 2 (2 February 2009) |
| Sister channel(s) |
ITV ITV2 ITV3 ITV4 ITVBe ITV Encore CITV |
| Website | www |
|
Availability
|
|
| Terrestrial | |
| Freeview | Channel 39 (The Store) |
| Satellite | |
| Freesat | Channel 806 (JML Direct) |
| Sky | Channel 651 (JML Direct) |
| Astra 2G | 11.568 V 22000 5/6 (JML Direct) |
| Cable | |
| WightFibre | Channel 52 (JML Direct) |
The Store is a generic name for a series of British shopping channels broadcasting on the Sky, Freesat and Freeview platforms, owned by. JML Direct TV originally launched on Sky channel 664, on 1 October 2002 as JML Direct. Due to various Sky EPG reshuffles, this original channel is located on channel 651 as of 2014[update].
JML currently own and run two channels.
Following on from the launch of the original JML Direct channel, there have been a number of changes and expansions of the JML lineup. The majority of these changes have affected channels on the Sky platform, but some JML channels have also been made available on Freesat and Freeview and details of these operations are also listed below. The changes have taken place as follows:
eeZee tv launched at 10:00 on 1 March 2005, taking the place of the original JML Direct channel, showing a mix of JML and Kleeneze products ranging from Homewares to Beauty. The channel used a fixed price format, which was similar to other UK shopping channels, such as QVC and Ideal World.
In early 2007 live programming on eeZee TV was removed and replaced with pre-recorded material. Subsequently it was decided that this move alone would not save the channel, and on 3 March 2007 JML regained the EPG slot and rebranded it back to JML Direct TV. The channel continued to show various JML products, using ex-eeZee tv presenters and studios for some pre-recorded JML infomercials.
After the closure of HSN's UK auction channels iBuy and iBuy2 in early 2007, JML secured a deal with HSN to take over their old prime EPG slots, near the top of the Shopping EPG on 631 and 632 (next to QVC). Then, at midnight on 28 May 2007, JML launched JML Direct TV on 631 and infomercial-based channel Shop Now TV on 632. At the same time their previous JML Direct TV channel was renamed to JML Extra. Both JML-named channels showed JML products around the clock, with Shop Now TV showing various products sourced from around the world.
On 7 January 2008, JML Direct TV was renamed JML Direct 1 on Sky 631 and Shop Now TV was dropped and was rebranded JML Direct 2 on Sky 632. Many of the Shop Now TV infomercials were dropped, though those products which JML decided to retain in their lineup would continue to appear, though now under the JML brand. JML Extra on 657 remained as it was.
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