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ITV4

ITV4
ITV4 logo 2013.svg
Launched 1 November 2005
Owned by ITV Digital Channels Ltd
(ITV plc)
Picture format 16:9 576i (SDTV)
1080i (HDTV)
Audience share 0.86%
0.05% (+1) (October 2015 (2015-10), BARB)
Slogan The Home of Sport and Cult Classics
Country United Kingdom
Replaced ITV News Channel
Sister channel(s) ITV
ITV2
ITV3
ITVBe
ITV Encore
CITV
The Store
Timeshift service ITV4 +1
Website www.itv.com/hub/itv4
Availability
Terrestrial
Freeview Channel 24
Channel 62 (+1)
Satellite
Freesat Channel 117
Channel 155 (+1)
Sky
(UK only)
Channel 120 (SD/HD)
Channel 206 (+1)
Channel 268 (SD)
Astra 2E 10758 V 22000 5/6
10832 H 22000 5/6 (+1)
Cable
Virgin Media (UK) Channel 118
Channel 175 (+1)
Channel 178 (HD)
Virgin Media Ireland Channel 132
Naxoo
(Switzerland)
Channel 220
UPC Cablecom
(Switzerland)
Channel 162/178
WightFibre Channel 8
IPTV
SwisscomTV
(Switzerland)
Channel arbitrary
Streaming media
ITV Hub Watch live (UK only)
TVPlayer Watch live (UK only)
Virgin TV Anywhere Watch live (UK only)
Horizon Go Watch live (Ireland only)
Sky Go Watch live
(UK and Ireland only)

ITV4 is a British television station which was launched on 1 November 2005. It is owned by ITV Digital Channels Ltd, a division of ITV plc, and is part of the ITV network. The channel has a male-orientated line-up, including sport, police shows and US comedies and dramas, as well as classic ITV action series of the 1960s and 1970s. ITV4 is broadcast on digital terrestrial, satellite, cable and IPTV platforms.

It was expected that ITV4 would replace the existing Men & Motors channel in the same way Granada Plus was rebranded into ITV3, until ITV plc stated that the two channels would run alongside each other, forcing the ITV News Channel on Freeview to timeshare with ITV4. ITV replaced the failing News Channel with CITV. Both channels were on Freeview until ITV plc took Men & Motors off Freeview (although it remained on other platforms for some time until April 2010) and replaced it with the live quiz channel ITV Play. Some programming from Men & Motors were transferred to ITV4. ITV4 was the first channel to use the new on-screen look that was rolled out across the rest of ITV plc's channels on 16 January 2006. Red Bee Media designed the new logos and presentation for the entire corporation that saw the end of the yellow and blue squared look designed for ITV, ITV2 and the cube look for ITV3. An ITV annual report revealed that an old style logo was designed for the channel but was never used on air.

ITV4 was launched on UPC Ireland in the Republic of Ireland on 4 January 2010, marking the first time the channel has been officially available in the country. The channel had already been (and remains) available to Irish viewers on free-to-air satellite for some time, however it has not been listed in the Sky electronic programme guide since its removal on 25 January 2006. On 1 April 2011, ITV4 was removed from UPC Ireland along with ITV2 and ITV3 due to the expiry of a carriage agreement between UPC and ITV. UPC Ireland claim that ITV is not in a position to renegotiate the deal because ITV had struck a deal with another channel provider to provide it with exclusive rights to air certain content from the channels. Conversely, UPC Ireland also claims to have been in discussions right up to the last moment in order to continue broadcasting the channels. ITV2, ITV3 and ITV4 were restored to the UPC Ireland line-up on 20 December 2011. TV3 and its sister channel 3e already hold carriage agreement to air certain ITV content within the Republic of Ireland, alternatively UTV is available within the Republic. ITV2 is available along with ITV3 and ITV4 within Switzerland, all three channels are available on SwisscomTV and UPC Cablecom.


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