The Rise and Rise of Michael Rimmer

The Rise and Rise of Michael Rimmer is a British 1970 satirical film starring Peter Cook, and co-written by Cook, John Cleese, Graham Chapman, and Kevin Billington, who directed the film. The film was devised and produced by David Frost under the pseudonym "David Paradine".

The film satirised the growing influence of PR, spin and opinion polls in British politics, as well as parodying political figures of the time such as Harold Wilson and Enoch Powell. Cook admitted later that he had partly based his portrayal of the Rimmer character on David Frost, who provided funding for the film and took an executive producer credit.

The mysterious Michael Rimmer (Cook) appears at a small and ailing British advertising agency, where the employees assume he is working on a time and motion study. However, he quickly begins to assert a de facto authority over the firm’s mostly ineffectual staff and soon acquires control of the business from the incompetent boss Ferret (Arthur Lowe). Rimmer then succeeds in establishing the newly invigorated firm as the country’s leading polling agency, and begins to make regular TV appearances as a polling expert. He subsequently moves into politics, acting as an adviser to the leader of the Tory opposition, and then becomes an MP himself, for the constituency of Budleigh Moor (a reference to Cook's frequent collaborator, Dudley Moore), along the way acquiring a trophy wife (Vanessa Howard). Relying on a combination of charisma and deception—and murder—he then rapidly works his way up the political ladder to become prime minister (after throwing his predecessor off an oil rig). Rimmer then gains ultimate control by requiring the populace to engage in endless postal voting on trivial matters. At last, exhausted, they acquiesce in one final vote which passes dictatorial power to him. Ferret attempts to assassinate Rimmer as he and his wife ride through the capital in an open-topped convertible, but fails and falls to his death.