The NewsMarket
| Private | |
| Founded | New York, New York, United States (2000) |
| Headquarters | New York, United States |
|
Number of locations
|
New York, United States Atlanta, United States Chicago, United States Denver, United States San Francisco, United States Los Angeles, United States Washington D.C., United States Ahmedabad, India Mumbai, India London, United Kingdom Munich, Germany Beijing, China |
|
Key people
|
Nick Abramovich, president and CEO |
| Website |
www.synapticdigital.com, www.thenewsmarket.com |
The company combines a video distribution platform and an embeddable, web-based streaming video player to support the marketing efforts of global brands, organizations, and agencies including NATO, Panasonic, UNICEF, adidas,Intel,Rolls-Royce, and Roche.
thenewsmarket.com site is used by more than 30,000 media outlets in over 190 countries to access, preview and order free broadcast-quality video and other multimedia content for use in their programming.
Synaptic Digital's investors include Apax Partners,Battery Ventures, Hearst Interactive Media, and Softbank Capital.
In September 2012, TheNewsMarket was acquired by Definition 6, a 15-year-old digital marketing agency based out of Atlanta, GA.
In July 2009, TheNewsMarket announced that it would acquire Medialink Worldwide. The deal was completed in September 2009. This combines The NewsMarket’s digital video distribution platform with Medialink’s professional services and production capabilities to create a complete video solution. In April 2010, The NewsMarket and Medialink rebranded as Synaptic Digital. The company continues to power www.thenewsmarket.com.
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