The Hoffman Agency

Lou Hoffman
Founder and CEO
Stephen Burkhart
General Manager of North America
Cassandra Cheong
Managing Director of Asia Pacific

The Hoffman Agency is a global public relations firm. It employs more than 130 people across nine offices in Europe, Asia Pacific and the United States. The company's customers range from Google to Axis Communications to the City of Fremont.

The company offers specialty services including media training, storytelling workshops, corporate blogging workshops, business press, web 2.0, social media and broadcast media.

The Hoffman Agency was founded in December 1987 with Meridian Data, a company specializing in CD-ROM publishing systems. In 1988 the company successfully publicized HP's new concept of a CD-ROM and later won the business of HP services. HP's name brought credibility to the small operation, which helped the agency increase its client base across the technology industry.

In 1993 the firm won the Silver Anvil award for its work launching HP’s miniature disk drive, Kitty Hawk. In 1994 The Hoffman Agency initiated its first global campaign in launching Hyundai’s (now known as Hynix) MPEG-2 chip in Europe and Asia Pacific.

Global expansion followed the work for Hyundai with the firm opening offices throughout Asia, including Beijing, Hong Kong, Shanghai, Seoul, Singapore and Tokyo between 1996 and 2000. The opening of the company's Beijing office in 2000 marked a milestone for The Hoffman Agency as it became the first Silicon Valley technology PR firm to enter mainland China. The Hoffman Agency expanded to Europe in 2001 with the opening of an office in London.