The Color Run
| The Color Run | |
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| Genre | 5K run (untimed) |
| Location(s) | International |
| Years active | 2012 present |
| Inaugurated | January 2012 Phoenix, Arizona |
| Website | |
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http://thecolorrun.com http://thecolorrun.com.au http://ca.thecolorrun.com http://www.thecolorrun.be http://thecolorrun.cl http://www.thecolorrun.com.cn http://thecolorrun.fi http://thecolorrun.fr http://thecolorrun.de |
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http://thecolorrun.com http://thecolorrun.com.au http://ca.thecolorrun.com http://www.thecolorrun.be http://thecolorrun.cl http://www.thecolorrun.com.cn http://thecolorrun.fi http://thecolorrun.fr
The Color Run is an event series and five kilometer paint race that is owned and operated by The Color Run LLC, a for-profit company. It takes place in North America, South America, Europe, Asia, New Zealand, Australia, and the UAE. The untimed event has no winners or prizes, but runners are showered with colored powder, made of food-grade corn starch, at stations along the run.
The Color Run, also known as "The Happiest 5K on the Planet", was founded by Utah native and event producer Travis Snyder in March 2011, in an effort to encourage professionals and novices to run together for fun and to promote healthiness and happiness. The first event took place in March 2011 in Phoenix, Arizona, with 6,000 participants.
The Color Run has reached more than triple growth in the number of events held, with more than 300 events hosted in over 50 countries in 2014. In 2015 The Color Run have held hundreds of events worldwide including 112 events held in the United States, 7 in the United Kingdom, 6 in Australia and 4 in China. With the increasing popularity of the event, The Color Run has introduced "The Color Run Night" in 2014 which features a 5K run after dark with glow in the dark chalk.
In 2012, The Color Run held events in over 50 North American cities, with a total of more than 600,000 participants. It has therefore become the largest five-kilometer event series in the United States. In 2013, events were planned for over 130 cities in the United States, South America, Europe, Africa and Australia. In February 2013, IMG Worldwide announced a multi-year partnership with The Color Run, LLC, with plans to expand the event series into dozens of countries in Europe and Asia. Hundreds of similar color-themed running events have since launched throughout the United States and internationally.
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Wikipedia