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Stride (gum)


Stride is a brand of chewing gum created by Cadbury (owned by Mondelēz International). Its packs usually consist of 14 pieces of gum. Founded on January 2008

There are 20 flavors in total.

A new line of Stride, named the “2.0” series, was released in February 2011. This series was released to upgrade some of the original flavors.

Shift is a flavor changing gum in two flavors (Berry to Mint and Citrus to Mint). Because of the two flavors, the packaging for each flavor has two main colors. For Berry to Mint, the package's colors are magenta and light blue; for Citrus to Mint, the colors that are on the package are orange and light green. It is not sold in Canada.

Spark is a variant that comes in three flavors, Kinetic Mint, Kinetic Berry and Kinetic Fruit. One piece contains 25% of the Recommended Daily Allowance of Vitamin B6 and Vitamin B12, according to the label.

Due to the release of Stride 2.0, the original Stride ‘1.0’ flavors that were upgraded have ceased production. They are as follows:

Mystery Flavor '1.0'

Stride was available only in the United States until January 2008, when the Spearmint, Sweet Peppermint and Forever Fruit flavors were made available in Canada. Most flavors are now available in Canada.

In Europe, some Stride flavors are being sold under the Trident Senses brand, namely the Winterblue 2.0 (sold as Mint Breeze), the Forever Fruit 2.0 (sold as Tropical Mix) and the Sweet Peppermint 2.0 (sold as Rainforest Mint and recolored to green), as well as the Mega Mystery, sold as itself. The packaging is a little more elaborate than the traditional Stride box, with the exception of the Mega Mystery which remains the same. Some other flavors have been released, but they don't relate to any Stride flavors apart from some Shift flavors.

The Stride Mnemonic 'S' and package was created by a design and branding firm All packages of Stride include the Stride Mnemonic ’S’ except for Mega Mystery, which replaces the ’S' with a question mark (‘?’) on the front of the packaging. In 2014, the S was redesigned and is only on Spearmint, Peppermint, Winterblue, Nonstop Mint, Stride Spark Kinectic Mint and Fruit, and Sour Patch. Sour Patch is sold in three flavours: Lime, Red Berry, and Orange.


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