SodaStream
SodaStream Pure Soda Maker machine
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| Public | |
| Traded as |
NASDAQ: SODA : SODA |
| Industry | Carbonated drinks |
| Genre | Consumer Goods |
| Founded | 1991 |
| Headquarters | Airport City, Israel |
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Key people
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Daniel Birnbaum (CEO) |
| Products | Home Carbonation Systems |
| Revenue | US$ 413.13 million (2015) |
| US$ 10.24 million (2015) | |
| US$ 12.08 million (2015) | |
| Total assets | US$ 452.73 million (2015) |
| Total equity | US$ 334.19 million (2015) |
| Members | 1,950 (2015) |
| Website | SodaStream |
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Footnotes / references |
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SodaStream International Ltd. (NASDAQ: SODA) is an Israeli drinks company best known as the maker of the consumer home carbonation product of the same name. The device, like a soda syphon, carbonates water by adding carbon dioxide from a pressurized cylinder to create soda water (or carbonated water) to drink. The company also sells more than 100 types of concentrated syrups and flavourings to make carbonated drinks.
The company was founded in 1903 in England. After the company merged with Soda-Club in 1998, it was relaunched with an emphasis on healthier drinks. It went public on the NASDAQ stock exchange in November 2010. SodaStream is headquartered in Lod, Israel and has 13 production plants. Until 2015 its principal manufacturing facility was located in the Mishor Adumim industrial park in the West Bank, creating controversy and a boycott campaign. The boycott campaign resulted in the closing of the SodaStream factory in Ma'ale Adumim in October 2015, with more than 500 Palestinian workers losing their jobs. The factory moved to a new facility in Lehavim.
The SodaStream drinksmaker is a device that forces carbon dioxide (CO2) gas (stored under pressure in a cylinder) into water, making it fizzy. The product includes a machine, a carbon dioxide cylinder, and one or more reusable beverage bottles. The bottle, filled with water, is threaded onto the machine, and with a button push or two, compressed CO2 from the cylinder is injected, creating carbonated water. Varieties of concentrated syrups are available, to create regular or diet soft drinks by adding a small amount of concentrate to the bottle after carbonation.
Different flavours are created by adding fruit-flavoured concentrates. During its heyday, several famous brands were available in SodaStream concentrate form including Tizer, Fanta, Sunkist and Irn-Bru. SodaStream also offers diet concentrates sweetened with Splenda, and is used as much for plain sparkling water as for soft drinks. SodaStream and Kraft Foods entered into a partnership in January 2012 involving the use of the Crystal Light and Country Time brand flavours with the SodaStream home carbonation system. In July of the same year, the two companies expanded their partnership to include the Kool-Aid flavour line. In 2013, SodaStream partnered with Ocean Spray to market three Ocean Spray flavours for use with the SodaStream home soda maker.
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Wikipedia