Shoshanna Lonstein Gruss | |
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![]() Lonstein Gruss in 2009
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Born |
Manhattan, New York, U.S. |
May 29, 1975
Nationality | American |
Education | Nightingale-Bamford School |
Alma mater |
George Washington University University of California, Los Angeles |
Occupation | Fashion designer |
Years active | 1998–present |
Spouse(s) | Joshua Gruss (m. 2003; div. 2014) |
Children | Sienna (11) (b. 2005), Angelica (4) (b. 2012), Joseph Colby (4) (b. 2012) |
Website | www |
Shoshanna Lonstein Gruss (born May 29, 1975) is an American fashion designer and the founder and creative director of the fashion label Shoshanna, which was launched in 1998.
Shoshanna Lonstein was born and raised in Manhattan, New York. She attended Nightingale-Bamford School for girls in New York City's Upper East Side, graduating in 1993. She began college at George Washington University in Washington, D.C. but, in 1994, transferred to the University of California, Los Angeles. In 1997, she graduated from UCLA with a double bachelor's degree in history and art history. Upon graduation, Shoshanna decided to explore her interests in fashion by starting at the ground level, working at a lingerie factory.
With a loan from her father, Zach Lonstein, chief executive officer of Infocrossing, she started her clothing company in 1998 with the mission to design a clothing line that appealed to different body types.
In the Spring of 2001, Shoshanna launched her swimwear collection, which was the first in the contemporary marketplace to be sold as separates with lingerie inspired sizing, and after the birth of her daughter in 2005, she introduced the Baby Girl line of children's swimwear.
After being the face of Judith Ripka's advertising campaign in 2009, Gruss paired with Judith Ripka to launch her own jewelry line through QVC in August 2010.
Gruss teamed up with longtime friend Charlotte Ronson to collaborate on a swimwear collection, "Made with Love", which was introduced in the spring of 2009.
In 2013, Elizabeth Arden, Inc. named Gruss the brand's first-ever Style Director. In this new role, Gruss serves as a spokesperson and adviser for the design label.
Gruss partnered with Save the Garment Center and Century 21 Department Stores in February 2014 to design a one-of-a-kind I Love NY T-shirt with all proceeds directly benefitting Save the Garment Center.