Elizabeth Arden, Inc.
 |
|
| Public | |
| Traded as | NASDAQ: RDEN (discontinued) |
| Founded | 1910 |
| Founder | Elizabeth Arden |
| Headquarters | Miramar, Florida, United States |
|
Key people
|
E. Scott Beattie (Chairman President & CEO) |
| Products | Cosmetics, skin care, and fragrances |
| Revenue | US$966.7 million (2016) |
| US$-40.9 million (2016) | |
| Profit | US$-73.5 million (2016) |
|
Number of employees
|
~1,900 Full-time, ~500 Part-time (2016) |
| Parent | Revlon, Inc. |
| Website | elizabetharden |
Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden. As of September 7, 2016, the company is a wholly owned subsidiary of Revlon, Inc.
The company was founded as Red Door salon on Fifth Avenue in 1910. Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($224,721,446 today). Eli Lilly and Company sold Arden to Fabergé in 1987 for $657 million. Arden's cosmetics company continues to trade today, and was bought from Unilever in 2003 by FFI for $225 million, a New York company. They changed the company's name to Elizabeth Arden, which is publicly listed (NASDAQ: RDEN). The company is located in Miramar, Florida, a suburb of Miami. The company continues to offer color coordinated make-up sets, as well as an extensive line of skin care products and treatments.
Past 'faces' of Elizabeth Arden were Vendela Kirsebom during the 1980s, Amber Valletta to the mid-1990s, and Catherine Zeta-Jones. On 2 December 2014, the company announced Karlina Caune would be the new face of the brand.
Since Arden's death, some of the company's focus has shifted to the development of a number of fragrance lines. The company's signature fragrance is called "Red Door" named after their day spas which are called "Elizabeth Arden Red Door Salons". Other fragrance within their own line are "Fifth Avenue", "Green Tea", "Provocative Woman", "Mediterranean", "Pretty", "Red Door Aura" and their newest, "Untold". The company also holds the license to Britney Spears fragrances, as well as the Hilary Duff, Elizabeth Taylor and Mariah Carey fragrance collections. Juicy Couture's "Viva la Juicy", "Couture Couture", and "Peace, Love & Juicy Couture", and Justin Bieber and Taylor Swift's fragrance collections are recent additions to the Arden portfolio.
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