Juicy Couture
 |
|
| Subsidiary | |
| Industry | Fashion |
| Founded | Pacoima, Los Angeles, California (1997) |
| Founder | Pamela Skaist-Levy and Gela Nash-Taylor |
| Headquarters | Arleta, Los Angeles, California, United States |
| Products |
Clothing accessories perfumes |
| Revenue | $19.50M |
|
Number of employees
|
160 |
| Parent | Authentic Brands Group |
| Website | www |
Juicy Couture is an American contemporary casualwear and dress clothing brand based in Arleta, Los Angeles, California. It was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 and was purchased by the Liz Claiborne fashion company. Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.
Juicy Couture was started by two friends in 1995. Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 they changed the name to Juicy Couture.
All Juicy Couture items are manufactured with the company signature logo: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela). A crown lies on top along with a Juicy Couture flowing banner.
From 1996, after establishing their company and needing to get public attention for the brand, Nash and Levy started to send their completed designs to celebrities. In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna; and Madonna turned the velour tracksuit into a trend. The public appearance of clothes by celebrities made the brand famous almost instantly. Madonna was the first big break through celebrity endorsement for the company. Later, in 2004, the velour tracksuit once again became very popular among celebrities such as Jennifer Lopez, Britney Spears, and Paris Hilton. Juicy Couture then became a brand known around the world for the image of being the outfit of the "new money". Juicy Couture, which was a very limited brand being available at very few locations until the late 2000s.
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Wikipedia