Shore Fire Media

Shore Fire Media

Industry	Marketing, Public Relations
Founded	Brooklyn, NY, US (1990)
Founder	Marilyn Laverty
Number of locations	Brooklyn, NY Nashville, TN
Website	www.shorefire.com

Shore Fire Media is a publicity and media management firm, based in Brooklyn, New York, that specializes in entertainment and popular culture. Founded in 1990 by Marilyn Laverty, the company has run public relations campaigns for artists such as Bruce Springsteen,Lana Del Rey, and Zac Brown Band. In 2016 Billboard named Laverty one of the music industry's most powerful female executives in its annual "Women in Music" issue.

Shore Fire Media was founded in 1990 by Marilyn Laverty in a small office in Brooklyn, New York with one employee and two desks, and future company senior VP Mark Satlof as a consultant. Laverty previously had worked for 13 years at Columbia Records, rising to become VP of publicity.

Shore Fire appeared on The New York Observer’s "Power List 50" of New York's top public relations firms in 2013, 2014, and 2015 and was listed as the city's top arts/culture/media firm by the publication in 2016.

While the company originally focused on the music industry, it later branched into a wider client base including venues, businesses, websites, books, and non-music events. Other clients include entertainers, authors, comedians, apps and services, non-profit organizations, and trade associations, as well as health and lifestyle brands.

Since the 2013 opening of its Nashville office, the firm has represented country acts such as Kenny Chesney, Zac Brown Band, Lee Brice, Brandy Clark, Martina McBride, and Lee Ann Womack. In 2014, the firm began representing Maria Rodale, CEO and Chairman of lifestyle publishers Rodale, Inc. Companies and non-profits have included TuneCore, A2IM,Intelligence Squared, Friedman Diabetes Institute, WhyHunger, Downtown Music Publishing, and Music & Memory.