Runet (terminology)

Runet (Russian: Рунет), a portmanteau of (both code for the Russian language and Russia's top-level domain) and net/network, refers to the Russian-language community on the Internet and websites. The term Runet was coined in Israel in the spring of 1997 by an Israeli resident and Russian-language speaker from Baku, Azerbaijan, blogger Raffi Aslanbekov (Russian: Раффи Асланбеков) also known in Russia as Great Uncle, an author of the online column Great Uncle's Thoughts. Runet was popularized by early Internet users and was included in several dictionaries, including the spelling dictionary of the Russian Academy of Sciences, edited by V. V. Lopatin in 2001.

For ordinary users the term Runet means that the content of websites is available for Russian users without foreign language skills, or that online shops have an office in Russia (for example, Russian search engines, e-mail services, anti-viruses, dictionaries, Russian-language clones of Facebook, Amazon, YouTube, eBay, PayPal, Foursquare, etc. for usage in all post-Soviet states), so the term is related to practical usage for end users. Being on the Runet gives a company some advantage, as many local IT-companies are more successful than foreign services on the Russian market. The term can describe the situation of the 1990s to the early 2000s; foreign companies didn't want to operate in the Russian market and localize their products, so Russia-based start-ups were more attractive to Russian speaking users. Nowadays, some Russian users are not interested in usage of such services as Facebook or Google Maps because local services have more Russia-specific features and local community (VK.com, Yandex services, etc.), though many international websites have very high quality Russian localization and Google search has had full support of Russian morphology for about 10 years. These situations are more or less applicable to most of post-Soviet states and these states are using the Internet in Russian language and forming a common lingua franca community like English on the Internet.

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