Rua Oscar Freire

Oscar Freire Street

Rua Oscar Freire
Stores in the Rua Oscar Freire
Former name(s)	Rua São José (São José Street) and Rua Iguape (Iguape Street)
Length	2.6 km (1.6 mi)
Location	São Paulo, Brazil
South end	Alameda Casa Branca, 1009
North end	Avenida Doutor Arnaldo, 1566

Rua Oscar Freire (in English: Oscar Freire Street) is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal).

According to Excellence Mystery Shopping International the Rua Oscar Freire is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York.

Shops located on Rua Oscar Freire and surrounding streets include Louis Vuitton, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Dior, Montblanc, Cartier, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cavalli, Bulgari, Salvatore Ferragamo, Marc Jacobs, Gant, Lacoste, Timberland, Tommy Hilfiger, Nike, Adidas, Benetton. Top-notch Brazilian fashion is present with the likes of Alexandre Herchcovitch, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National high end jewelry stores include Vivara and H Stern.