Gianni Versace S.p.A.
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| Private | |
| Industry | Consumer Goods |
| Founded | 1978 |
| Founder | Gianni Versace |
| Headquarters | Milan, Italy |
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Key people
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Gianni Versace, Founder Santo Versace, Chairman & President Jonathan Akeroyd, Director & CEO Donatella Versace, Artistic Director |
| Products | Textiles, Apparel |
| Revenue |
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Number of employees
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500 |
| Website | www |
EU€479.2 million (2013)Gianni Versace S.p.A. (Italian pronunciation: [ˈdʒanni verˈsaːtʃe]), usually referred to as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories, while other diffusion lines are Versace Collection (mainly in the US), Versus Versace and Versace Jeans. The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in Rome that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with her and they had no way back. He hoped his company would have the same effect on people. The Versace brand is known for having flashy prints and bright colors.
In 1972, Gianni Versace designed his first collections for Callaghan, Genny, and Complice. In 1978, the company launched under the name "Gianni Versace Donna." The first Versace boutique was opened in Milan's Via della Spiga in 1978. Versace was one of the few independent designers who was in control of everything about the brand, from designing to retailing. In 1982, the company expanded into the accessory, jewelry, home furnishing, and china industries. In 1993, Donatella Versace created the "Young Versace" line as well as "Versus." In 1994, the brand gained widespread international coverage due to the "Black Versace dress of Elizabeth Hurley", referred to at the time as "that dress".
Versace was often described as the "Rock n' Roll designer" because they designed for many famous clients, including Elton John, Michael Jackson, and Shenki Versace. Versace designed the stage costumes and album cover costumes for Elton John in 1992. Versace has also designed clothing for the Princess of Wales and Princess Caroline of Monaco. The Versace company is known for using the same models in their ads as they do on the runway.
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Wikipedia