Royal Tru
| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola FEMSA Philippines, Inc. |
| Country of origin | Philippines |
| Introduced | 1922 |
| Variants | Royal Tru-Orange Royal Tru-Grape Royal Wattamelon |
| Related products | Fanta |
Royal Tru (often referred to simply as Royal) is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is only available in the Philippines. The brand was introduced in 1922 by the original San Miguel Brewery. Since being acquired by Coca-Cola's Philippine unit in 2007, the brand has become the Philippine counterpart of Coca-Cola's Fanta brand.
The brand was first introduced in the 1922 by the original San Miguel Brewery as its first non-alcoholic, carbonated beverage. In 1927, San Miguel became the first international bottler of Coca-Cola. The brand became best associated with its orange-flavored soft drink, Royal Tru-Orange.
In 1981, San Miguel spun off its soft drink business (its Coca-Cola franchise and the manufacture of Royal beverages) to a new company known as Coca-Cola Bottlers Philippines, Inc. (CCBPI), a joint-venture with The Coca-Cola Company. The brand continued to be owned by San Miguel until 2007, when San Miguel sold the rights to the brand along with its entire interest in CCBPI to The Coca-Cola Company. CCBPI was renamed Coca-Cola FEMSA Philippines, Inc. since January 2013 after the entry of Mexico-based Coca-Cola FEMSA S.A. de C.V.
The beverage targets teenagers as its consumers. The product was available during the 1970s in single-serve bottles and contained orange "pulp bits" (pulp) "from California Valencia oranges".
When San Miguel Corporation became one of the founding members of the Philippine Basketball Association in 1975, its basketball franchise played under the name "Royal Tru-Orange" from 1975 to 1980.
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