Royal Stag
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| Type | Indian whisky |
|---|---|
| Manufacturer | Pernod Ricard |
| Distributor | Pernod Ricard |
| Country of origin | India |
| Introduced | 1982 |
| Alcohol by volume | 42.8% |
| Colour | Brown |
| Flavour | Strong malty flavour |
| Ingredients | Indian grain spirits, Scotch malt |
| Variants |
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| Related products | |
| Website | Pernod-Ricard.com/Royal-Stag |
Royal Stag, also known as Seagram's Royal Stag, is a brand of Indian whisky, owned by Pernod Ricard India, and launched in 1981. It is Pernod Ricard's best selling brand. It is a blend of Indian grain spirits and imported Scotch malts. It is commonly available in 1 L, 750 ml, 375 ml and 180 ml bottles and also available in 90 ml and 60 ml bottles. The brand is named after a species of deer famous for its antlers, that is also featured in its logo. It is produced in several company-owned as well as bottler-owned distilleries. It is the first Indian whisky brand to not use any artificial flavour.
Pernod Ricard has identified Royal Stag along with Imperial Blue, Blenders Pride, Chivas Regal and 100 Pipers as the company's five core brands to build its spirits business in India. Royal Stag sold 12.3 million cases in 2011, toppling Absolut Vodka, to become Pernod Ricard's biggest selling brand in its global portfolio of alcoholic beverages. Royal Stag sold 16.1 million cases in 201
Royal Stag was launched in India in 1995 by Canadian liquor giant Seagram. It is named after a deer species known for long antlers. It is the first Indian whisky brand to not use any artificial flavour. The whisky is a blend of Indian grain spirits and imported Scotch malts. Seagram's global business was jointly acquired by Pernod Ricard and Diageo in December 2000. The two companies later split Seagram's business based on the previously announced framework agreement signed between them.
In the calendar year 2001, Royal Stag was selling over 125,000 cases per month and sold approximately 1.75 million cases in 2002. The brand's annualised sales during the 2004 calendar year crossed 3 million cases, and increased to nearly 4 million cases in 2006. Royal Stag was ranked second among Indian spirits brands in Impact International's 2008 list of "Top 100 Brands at Retail Value" with a retail value of US$505 million. The brand reported sales of 8 million cases in 2009 and nearly 10.6 million cases in 2010.
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